Distribution Development Manager - Automotive Replacement

Job Description

POSITION SUMMARY: He/She is responsible for the profitable growth of Auto After market segment in Power Transmission business side of the company. He/She will be instrumental in increasing the share of wallet with existing customers and win new customers in new end markets. ESSENTIAL DUTIES AND RESPONSIBILITIES: Analyze the white spaces in the PV/ Car, CV & 2W for appointment of distributors or channel partners. Formulate & design a trade/ sales policy to govern the AR business with clear focus on achievement of plans/ budget & outlining the benefits to enhance the sales & output. Collaborate with the sales team to increase market share in the top 10 states as per VIO/ potential. Implement marketing activities to generate demand across the secondary & tertiary channels. Prepare activity calendar monthly/ quarterly/ half-early/ annual to conduct retailer, mechanic meets, participation in auto shows, trade fairs to gain brand visibility & demand for Gates products. Develop GTM strategies to establish new products in collaboration with product marketing. To nurture new distributors & analyze the SOB with support on marketing activities. To find avenues in the online business of Amazon, ONDC, Flipkart, Boodmo, etc. Lead business of institutional channel sales like – STU's & large fleet operators. Directly monitor the productivity & KPI’s of MSR’s & collaborate with HR for appointment of new MSR’s. Lead training activity for ASM’s, MSR’s, DSR’s on the products & soft skills with clear focus on the knowledge sharing & enhancing productivity. Lead implementation of loyalty program on enrolment of mechanics & execution as per SoW. Lead implementation of DMS by engaging & training the distributors to operate for all the sales operational needs/ requirement. Analyze the Recibo/ sales app reports & to put clear discipline in using the platform as per business needs. Determine annual plans by forecasting and developing annual sales quotas customerwise; projecting expected sales volume for existing and new products; analyzing trends and results; monitoring competition. Achieving marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change. Identifying marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share. SUPERVISORY RESPONSIBILITIES: The position reports to the Director - Automotive and work with him closely to ensure profitable & sustainable growth is achieved. QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Graduate Engineer with MBA in Marketing 12-15 years of experience in automotive aftermarket. REQUIRED SKILLS: Proven skills in Sales Planning, Meeting Sales Goals, Dealer Management & Managing Profitability Leader in customer service – professional approach to internal/ external clients Ability to meet deadlines and demonstrates effective time management skills Excellent business ethics and integrity Strong team player, proactively able to step in to support other team members as needed and share knowledge to allow cross training of all functions, builds collaborative relationships. Self-directed and motivated with insight and ideas to motivate sales teams PHYSICAL DEMANDS: Fair amount (approx. 40 ~ 60%) of domestic travel is required.