Search Engine Optimization Specialist

Job Summary:

We are seeking an experienced and results-driven SEO Specialist to join our growing digital marketing team. The ideal candidate will have 4–5 years of hands-on experience in developing and executing SEO strategies to improve Conversion Rate, On-Page, Off-Page, and Technical SEO improvements. 

The role requires a proactive individual contributor who thrives in a fast-paced environment and is capable of taking full ownership of SEO initiatives. 

Prior experience in e-commerce SEO is a strong plus.

Key Responsibilities:

• Develop and implement end-to-end SEO strategies to drive organic traffic and improve keyword rankings

• Conduct regular audits and optimizations for On-Page SEO elements (meta tags, internal linking, content structure, etc.)

• Execute Off-Page strategies including link building and outreach

• Manage Technical SEO tasks: crawlability, indexation, Core Web Vitals, schema markup, XML sitemaps, and more

• Monitor organic traffic and sales performance using tools like GA4 and Search Console, and develop strategies to improve organic conversions and revenue

• Stay updated with the latest SEO trends, algorithm updates, and best practices

• Conduct competitive analysis and keyword research using tools like SEMrush, Google Search Console, and GA4

• Monitor performance metrics to understand SEO strategy performance and provide actionable insights

• Collaborate with content, development, and design teams to ensure SEO best practices are implemented across the website

• Take ownership of SEO reporting and clearly communicate progress and growth opportunities

Qualifications & Skills:

• 4–5 years of experience in SEO with a proven track record of driving organic growth

• Strong knowledge of current SEO trends, algorithm changes, and best practices

• Hands-on experience with SEO tools like Google Search Console, GA4, Screaming Frog, SEMrush, Ahrefs, etc.

• Solid understanding of HTML, CSS, JavaScript as it pertains to SEO

• Experience working on e-commerce websites is a plus

• Strong analytical skills and ability to make data-driven decisions

• Excellent problem-solving skills and a proactive mindset

• Self-motivated individual contributor with a sense of ownership and accountability

• Adaptable and comfortable working in a fast-paced, evolving environment

• Familiarity with CRO and UX best practices related to SEO