PPC Analyst (Digital Marketing)

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About the Role:

SBSOL Digital Pvt. Ltd. is offering an exciting opportunity to join our US digital marketing team as a PPC / AdWords Analyst. This role is ideal for individuals passionate about digital advertising and performance marketing. You will be working closely with our international clients, particularly managing paid marketing for a US-based e-commerce portal: www.proimprint.com

Key Responsibilities:

• Manage and optimize PPC campaigns, including shopping ads, search ads, and remarketing campaigns for the US e-commerce market.
• Conduct comprehensive keyword and negative keyword research to improve campaign performance.
• Adjust and refine bidding strategies across various parameters such as keyword, placement, device, geography, and demographics.
• Monitor daily account performance, identify underperforming keywords, and ensure campaigns remain within allocated ad budgets.
• Maintain and improve essential performance metrics such as quality score, impression share, CTR, and ROI.
• Generate performance reports by tracking key indicators, analyzing trends, and identifying opportunities for campaign growth and improvement.

Desired Skills & Experience:

• Prior experience in managing paid digital campaigns.
• Hands-on knowledge of Google Ads (AdWords), Google Analytics, Facebook Business Manager, and other paid media platforms.
• Understanding of different campaign types, including shopping, search, and remarketing.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Excellent communication and interpersonal skills.
• Ability to create performance reports with clarity and actionable insights.
• Creative thinker with a strategic mindset and a passion for digital marketing.