Search Engine Optimization Specialist

About Lucid Media:

We're a dynamic digital agency based in Auckland, New Zealand, specialising in helping small and medium-sized businesses grow their online presence. As your trusted digital partner, we combine innovative web design, strategic SEO, and data-driven digital solutions to deliver exceptional results for our clients across Oceania and globally.

Position Overview:

Key Responsibilities

Technical SEO (Monthly Basis)

• Conduct comprehensive website audits and technical SEO analysis
• Monitor cache & index status, webmaster issues, and page loading speeds
• Ensure mobile-friendly optimisation and HTTPS security
• Test image responsiveness, aspect ratios, and SEO-friendly URLs
• Identify and resolve technical issues (JS errors, render-blocking resources, thin content)
• Optimise favicon, inline CSS, and deprecated HTML elements
• Monitor images over 100kb, duplicate H1 tags, and missing alt tags

On-Page Optimization

• Perform in-depth site analysis and duplicate content checks
• Conduct competitive analysis and keyword URL mapping
• Optimise title tags, meta descriptions, and header tag structure
• Implement internal linking strategies and content optimisation
• Create and analyse robots.txt and XML sitemaps
• Resolve webmaster crawl errors and optimise URL structures
• Ensure proper canonicalization and mobile responsiveness

Off-Page SEO Activities

• Execute comprehensive link-building campaigns
• Manage blog submissions, guest posting, and content syndication
• Handle forum submissions, profile creations, and blog commenting
• Conduct infographic and image/video submissions
• Manage business listings and local SEO optimisation
• Perform competitor backlink gap analysis
• Create and submit articles, PDFs, and presentations

Content & Strategy

• Develop monthly content plans aligned with keyword strategies
• Create SEO-optimised blog content and web copy
• Implement content promotion strategies across third-party websites
• Conduct keyword research and mapping for new content

Analytics & Reporting

• Provide monthly traffic analysis and keyword ranking reports
• Monitor Google Analytics and Search Console performance
• Track and report on SEO KPIs and ROI metrics
• Present insights and recommendations to clients

Required Qualifications

• Minimum 3+ years of hands-on SEO experience

• Proven experience using AI tools

  for SEO optimisation (ChatGPT, Claude, SEO-specific AI tools)
• Strong proficiency in Google Analytics, Search Console, SEMrush, Ahrefs
• Experience with WordPress, technical SEO, and website optimisation
• Excellent English communication skills (written and verbal)
• Understanding of local SEO strategies for small businesses
• Experience working with international clients (Australia/New Zealand market knowledge is a plus)

Preferred Qualifications

• Google Analytics and Google Ads certifications
• Experience with conversion rate optimisation (CRO)
• Knowledge of web development basics (HTML, CSS)
• Familiarity with schema markup and structured data
• Experience in agency environments serving SMBs

What We Offer

• Competitive salary based on experience
• Opportunity to work with diverse clients across various industries
• Professional development and training opportunities
• Flexible working arrangements
• Collaborative team environment with growth potential