Search Engine Optimization Specialist

Job Title: SEO Executive (On-Page & Off-Page)

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Job Summary:

SEO Executive

Key Responsibilities:

On-Page SEO:

• Perform keyword research and optimize existing content and metadata (title, descriptions, headers, alt text).
• Conduct SEO audits using tools like Screaming Frog, SEMrush, Ahrefs, or Google Search Console.
• Ensure website structure, internal linking, and site speed are SEO-friendly.
• Optimize landing pages and blogs for SEO.
• Implement schema markup and structured data where applicable.
• Collaborate with content and development teams for continuous website improvements.

Off-Page SEO:

• Plan and execute effective link-building strategies (guest posting, outreach, local citations, etc.).
• Monitor backlink profile and ensure high domain authority and spam-free links.
• Work on local SEO tactics including Google Business Profile (formerly Google My Business) optimization.
• Engage in forum discussions, Q&A platforms (Quora, Reddit), and social bookmarking.
• Monitor competitors’ SEO strategies and stay ahead with effective link acquisition.

Required Skills & Qualifications:

• Proven SEO experience (On-page and Off-page).
• Strong understanding of search engine algorithms and ranking methods.
• Experience with SEO tools (Google Analytics, GSC, Ahrefs, SEMrush, Moz, etc.).
• Solid understanding of HTML, CSS, and website structures.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Knowledge of WordPress or other CMS platforms is a plus.

Preferred Qualifications:

• Bachelor's degree in Marketing, IT, or a related field.
• Google Analytics or HubSpot certifications are an added advantage.

Why Join Us?

• Work with a creative and enthusiastic digital team.
• Growth opportunities and hands-on learning with live projects.
• Flexible working environment and friendly culture.

To Apply:

Send your resume and portfolio to digitalway023@gmail.com

Subject line: Application for SEO Executive