Search Engine Optimization Specialist

Experience:

Reports to:

Location:

Overview

Key

Responsibilities

SEO Strategy & Execution

• Work directly with the SEO Lead to execute comprehensive SEO strategies for multiple clients.
• Conduct detailed technical SEO audits, identify issues, and implement data-driven recommendations.
• Stay up to date with the latest SEO, AI, and LLM trends to ensure our strategies remain ahead of the curve.
• Optimise websites for both search engines and AI Overviews (AIO) to enhance discoverability and conversions.
• Improve LLM performance by ensuring SEO data quality, structured markup, and content alignment with AI search patterns.

On-Page & Technical Optimisation

• Implement and manage structured data (Schema) for improved SERP performance.
• Optimise pages, blogs, PLPs, and product pages directly within Webflow, WordPress, Wix, and Shopify.
• Enhance site speed, crawlability, and user experience using advanced SEO and CRO techniques.
• Ensure all technical implementations align with best practices across various CMS platforms.

Content & UX Collaboration

• Create detailed and actionable content briefs that guide writers towards SEO and conversion goals.
• Collaborate with design and content teams to align UX/UI and CRO improvements with SEO objectives.
• Review content for keyword optimisation, topical relevance, and alignment with target audience intent.

Performance Tracking & Reporting

• Monitor and report on SEO performance using GA4, GSC, SEMrush, Ahrefs, Sistrix, and Looker Studio.
• Prepare bi-weekly performance reports that tell a story — highlighting traffic trends, insights, wins, and action plans.
• Track and communicate results clearly to internal teams and clients.

Project & Time Management

• Manage multiple SEO projects simultaneously, similar to an agency environment.
• Deliver all assigned tasks on time with accuracy and attention to detail.
• Maintain consistency in workflow while adapting quickly to project priorities and deadlines.

Required Skills & Tools

• Strong understanding of Technical SEO, site architecture, and structured data.
• Hands-on experience with Screaming Frog, SEMrush, Ahrefs, Looker Studio, Microsoft Clarity, GSC, and GA4.
• Proficient in using ChatGPT, Grok, and Perplexity for AI-assisted SEO tasks.
• Excellent knowledge of Webflow, WordPress, Wix, and Shopify.
• Solid grasp of UX, UI, and CRO principles.
• Strong communication and analytical skills.
• Excellent time management and organisational ability.

Nice to Have

• Agency experience managing multiple clients.
• Strong written and spoken English (UK preferred).
• Familiarity with enterprise SEO or large-scale website optimisation.
• Creative problem-solver who can balance data insights with practical execution.