Search Engine Optimization Specialist

Job Description

Company Description Baniwal Infotech is committed to delivering customized strategic solutions for startups and established businesses globally. With a focus on advanced technology and top-notch web solutions, Baniwal Infotech excels in a range of services including Web Design and Development, Digital Marketing, Mobile Application Development, and Cloud Development, among others. Our out-of-the-box thinking and dedication have made us one of the fastest-growing design and development agencies. Role Description This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist located in Noida. The SEO Specialist will be responsible for performing day-to-day activities such as keyword research, conducting SEO audits, link building, web analytics, and on-page SEO optimization. The role requires collaborating with the content, marketing, and development teams to enhance site visibility and drive organic traffic. Qualifications > Develop, implement, and manage comprehensive SEO strategies to increase organic traffic. > Conduct keyword research and analysis to identify content opportunities and optimize existing assets. > Perform technical SEO audits and collaborate with web developers to resolve issues. > Monitor and report on website performance metrics using tools like Google Analytics, Search Console, and SEO platforms (e.g., SEMrush, Ahrefs, Moz). > Manage link-building campaigns and partnerships to enhance domain authority. > Keep up to date with the latest SEO and digital marketing trends, algorithm changes, and best practices. > Optimize content for user experience (UX) and search intent. > Collaborate with content creators to align blog posts, landing pages, and metadata with SEO goals. > Analyze competitors’ websites and SEO strategies to identify gaps and opportunities. > Develop and present regular performance reports to stakeholders. > Plan, execute, and manage PPC campaigns across Google Ads, Bing, and social media platforms. Compensation: Salary is not a bar for the right candidate