Search Engine Optimization Specialist

Company Description

Baniwal Infotech is committed to delivering customized strategic solutions for startups and established businesses globally. With a focus on advanced technology and top-notch web solutions, Baniwal Infotech excels in a range of services including Web Design and Development, Digital Marketing, Mobile Application Development, and Cloud Development, among others. Our out-of-the-box thinking and dedication have made us one of the fastest-growing design and development agencies.

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist located in Noida. The SEO Specialist will be responsible for performing day-to-day activities such as keyword research, conducting SEO audits, link building, web analytics, and on-page SEO optimization. The role requires collaborating with the content, marketing, and development teams to enhance site visibility and drive organic traffic.

Qualifications

> Develop, implement, and manage comprehensive SEO strategies to increase organic traffic.

> Conduct keyword research and analysis to identify content opportunities and optimize existing assets.

> Perform technical SEO audits and collaborate with web developers to resolve issues.

> Monitor and report on website performance metrics using tools like Google Analytics, Search Console, and SEO platforms (e.g., SEMrush, Ahrefs, Moz).

> Manage link-building campaigns and partnerships to enhance domain authority.

> Keep up to date with the latest SEO and digital marketing trends, algorithm changes, and best practices.

> Optimize content for user experience (UX) and search intent.

> Collaborate with content creators to align blog posts, landing pages, and metadata with SEO goals.

> Analyze competitors’ websites and SEO strategies to identify gaps and opportunities.

> Develop and present regular performance reports to stakeholders.

> Plan, execute, and manage PPC campaigns across Google Ads, Bing, and social media platforms.

Compensation: Salary is not a bar for the right candidate