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Job Title: SEO Executive Min Experience: 2-3 yrs Role Overview: We are seeking an experienced SEO professional to join our marketing team. The ideal candidate will have a proven track record in optimizing digital presence. You will drive organic search visibility, enhance website rankings, and contribute to brand growth. Key Responsibilities: · Conduct comprehensive keyword research aligned with FMCG product categories, consumer trends, and brand positioning. · Develop and implement effective SEO strategies tailored to the FMCG market to increase organic traffic and conversions. · Optimize on-page elements including meta tags, headers, content structure, URLs, and internal linking. · Monitor and analyze website performance, rankings, traffic, and conversion rates using SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. · Perform competitive analysis to identify opportunities and threats within the FMCG sector. · Collaborate closely with content creators, social media teams, and product managers to ensure SEO best practices are integrated across all digital platforms. · Execute technical SEO audits to identify and resolve issues impacting site performance, crawling, indexing, and UX. · Stay up-to-date with industry trends, algorithm updates, and best practices in SEO and digital marketing. · Provide actionable insights and regular reports to stakeholders, demonstrating SEO performance and ROI. Qualifications: · Bachelor’s degree in Marketing, Communications, Business, or a related field. · Minimum 2-3 years of proven SEO experience, preferably within the FMCG industry. · Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc. · Strong understanding of FMCG consumer behaviors, product lifecycle, and e-commerce shopping trends. · Excellent analytical skills, ability to interpret data, and derive actionable insights. · Strong written and verbal communication skills. Preferred Skills: · Familiarity with handling & optimizing Shopify websites. · Experience in e-commerce SEO. · Knowledge of basic HTML, CSS, and JavaScript. · Google Ads experience is an added advantage. Show more Show less
