Salesforce Marketing Cloud and Datorama Specialist

FLAME University is a pioneer in liberal education, dedicated to fostering intellectual growth and professional success through a variety of programs. As we continue to transform education, we are currently looking for a talented Salesforce Marketing Cloud and Datorama Specialist to join our innovative digital media team. Your primary responsibilities will include leading analysis and management efforts to uncover trends and insights within lead data, allowing for targeted campaign opportunities. You will be responsible for maintaining the lead database in Salesforce Marketing Cloud and Sales Cloud, ensuring data accuracy and consistency. In terms of campaign execution, you will design, develop, and implement email marketing campaigns using Salesforce Marketing Cloud. By incorporating A/B testing, audience segmentation, and personalization, you will strive to enhance campaign performance metrics such as email deliverability and click-through rates. Furthermore, you will collaborate with the Salesforce Sales Cloud team to facilitate seamless data integration across platforms. Through the use of Datorama, you will generate comprehensive reports to evaluate marketing effectiveness, track campaign performance, lead conversion, and ROI metrics. Your role will also involve working closely with admissions and marketing teams to align email campaigns with broader marketing objectives. Additionally, you will support lead nurturing and engagement strategies through automation and workflows. To excel in this position, you must maintain a high level of technical proficiency in Salesforce Marketing Cloud tools such as Journey Builder, Email Studio, and Audience Builder. Leveraging Datorama for marketing intelligence, including advanced analytics and custom reporting, will also be essential. Ideally, you should hold a Bachelor's degree in Computer Science, Information Technology, or a related field, along with 2-7 years of experience in Salesforce Marketing Cloud, Sales Cloud, and Datorama. Proficiency in email marketing best practices, strong analytical skills, and effective communication abilities are key qualifications for this role. If you are passionate about leveraging technology to enhance campaign effectiveness and are committed to driving impactful marketing initiatives, we encourage you to apply for this exciting opportunity at FLAME University.,