Salesforce Marketing Cloud and Datorama Specialist

Job Description

About FLAME University: FLAME University is a pioneer in liberal education, offering an array of programs designed to foster intellectual growth and professional success. We are seeking a skilled Salesforce Marketing Cloud and Datorama Specialist to join our dynamic digital media team and contribute to our mission of transforming education. Key Responsibilities: Lead Analysis and Management: Analyze lead data to identify trends, insights, and actionable opportunities for targeted campaigns. Manage and maintain the lead database within Salesforce Marketing Cloud and Sales Cloud, ensuring accuracy and consistency. Campaign Execution: Design, develop, and execute email marketing campaigns using Salesforce Marketing Cloud. Implement A/B testing, audience segmentation, and personalization to improve campaign performance. Monitor and optimize email deliverability, click-through rates, and overall engagement metrics. Integration and Reporting: Coordinate with the Salesforce Sales Cloud team to ensure seamless integration and synchronization of data between platforms. Generate reports and dashboards to track campaign performance, lead conversion, and ROI metrics. Create analytical and comprehensive reports using Datorama to evaluate marketing effectiveness and calculate ROI. Use Datorama to integrate data from multiple sources and provide unified insights for decision-making. Collaboration and Support: Work closely with the admissions and marketing teams to align email campaigns with broader marketing goals. Provide support for lead nurturing and engagement strategies through automation and workflows. Technical Expertise: Maintain technical proficiency in Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Audience Builder. Leverage Datorama for marketing intelligence, including advanced analytics, campaign performance tracking, and custom reporting. Stay updated on industry trends and emerging technologies to enhance campaign effectiveness. Qualifications and Skills: Bachelors degree in Marketing, Business Administration, Information Systems, or related field. 2-7 years of experience in Salesforce Marketing Cloud, Sales Cloud, and Datorama. Proficiency in email marketing best practices, automation, and lead management. Strong analytical skills with the ability to interpret data and present actionable insights. Experience in creating analytical and ROI reports for marketing initiatives. Hands-on experience with Datorama for creating advanced dashboards and integrating data from multiple sources. Excellent communication and interpersonal skills to work with cross-functional teams. Certification in Salesforce Marketing Cloud, Sales Cloud, or Datorama (preferred).