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12.0 - 17.0 years
14 - 19 Lacs
Hyderabad
Work from Office
Overview The Martech Functional Lead will engage with the business, lead functional scope gathering/analysis for campaigns, transition scope to the development team and validate deliverables within Salesforce to confirm alignment with requirements. Responsibilities Gather requirements for full life cycle of 1P data collection, email/messaging, segmentation and social activation. Steer/Attend important functional meetings with Business and project teams. Analyze requirements and clarify any questions with the business Document requirements in a format understandable by the development team. Keep track of all the campaigns progress and follow up on open items with Agency/Business Discuss and understand SFMC input mechanisms with the business campaign marketing agency - SFTP/API Align file formats to be imported from a source system into campaign platforms. Ensure the dev team follows encryption mechanisms to securely load in the tech platform from an external agency. Define test scenarios and perform quality assurance Help document, and maintain processes, report on common sources of issues or questions, and make recommendations to the Project team. Communicate key insights and findings to the Project team. Qualifications Bachelors degree in IT, Computer Science or equivalent with 12+ years of IT experience, 5+ years as a business analyst. Thorough knowledge of the Business analysis process At least one+ year of experience with SFMC, and understanding of core email marketing and automation concepts. Well-versed with Agile methodologies and processes. Attention to detail and experience in gathering requirements. Ability and desire to work with a high degree of independence and ownership in a geographically distributed team consisting of other developers. Excellent written and verbal communication skills
Posted 4 days ago
2.0 - 5.0 years
4 - 7 Lacs
Bengaluru
Work from Office
The Salesforce Marketing Cloud role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Salesforce Marketing Cloud domain.
Posted 2 weeks ago
2.0 - 5.0 years
4 - 7 Lacs
Hyderabad
Work from Office
The Salesforce Marketing Cloud role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Salesforce Marketing Cloud domain.
Posted 2 weeks ago
2.0 - 4.0 years
4 - 6 Lacs
Bengaluru
Work from Office
The Salesforce Marketing Cloud , Salesforce Loyalty Management (L3 Support) role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Salesforce Marketing Cloud , Salesforce Loyalty Management (L3 Support) domain.
Posted 2 weeks ago
2.0 - 7.0 years
1 - 2 Lacs
Pune
Work from Office
About FLAME University: FLAME University is a pioneer in liberal education, offering an array of programs designed to foster intellectual growth and professional success. We are seeking a skilled Salesforce Marketing Cloud and Datorama Specialist to join our dynamic digital media team and contribute to our mission of transforming education. Key Responsibilities: Lead Analysis and Management: Analyze lead data to identify trends, insights, and actionable opportunities for targeted campaigns. Manage and maintain the lead database within Salesforce Marketing Cloud and Sales Cloud, ensuring accuracy and consistency. Campaign Execution: Design, develop, and execute email marketing campaigns using Salesforce Marketing Cloud. Implement A/B testing, audience segmentation, and personalization to improve campaign performance. Monitor and optimize email deliverability, click-through rates, and overall engagement metrics. Integration and Reporting: Coordinate with the Salesforce Sales Cloud team to ensure seamless integration and synchronization of data between platforms. Generate reports and dashboards to track campaign performance, lead conversion, and ROI metrics. Create analytical and comprehensive reports using Datorama to evaluate marketing effectiveness and calculate ROI. Use Datorama to integrate data from multiple sources and provide unified insights for decision-making. Collaboration and Support: Work closely with the admissions and marketing teams to align email campaigns with broader marketing goals. Provide support for lead nurturing and engagement strategies through automation and workflows. Technical Expertise: Maintain technical proficiency in Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Audience Builder. Leverage Datorama for marketing intelligence, including advanced analytics, campaign performance tracking, and custom reporting. Stay updated on industry trends and emerging technologies to enhance campaign effectiveness. Qualifications and Skills: Bachelors degree in Marketing, Business Administration, Information Systems, or related field. 2-7 years of experience in Salesforce Marketing Cloud, Sales Cloud, and Datorama. Proficiency in email marketing best practices, automation, and lead management. Strong analytical skills with the ability to interpret data and present actionable insights. Experience in creating analytical and ROI reports for marketing initiatives. Hands-on experience with Datorama for creating advanced dashboards and integrating data from multiple sources. Excellent communication and interpersonal skills to work with cross-functional teams. Certification in Salesforce Marketing Cloud, Sales Cloud, or Datorama (preferred).
Posted 2 weeks ago
2 - 6 years
4 - 8 Lacs
Bengaluru
Work from Office
? 5+ years experience administering Salesforce Marketing Cloud (ExactTarget) or similar marketing automation platforms ? 5+ years experience of Marketing Cloud components including Automations, Journeys, and Data Extensions ? Knowledge of Marketing Cloud integrations with other systems ? Experience supporting multiple business units with varying requirements ? Strong troubleshooting and problem-solving abilities ? Excellent communication skills for working directly with customers ? Ability to prioritize and manage multiple support requests effectively ? Experience with user management and permission structures About The Role Role Purpose The purpose of the role is to liaison and bridging the gap between customer and Wipro delivery team to comprehend and analyze customer requirements and articulating aptly to delivery teams thereby, ensuring right solutioning to the customer. ? Do 1. Customer requirements gathering and engagement Interface and coordinate with client engagement partners to understand the RFP/ RFI requirements Detail out scope documents, functional & non-functional requirements, features etc ensuring all stated and unstated customer needs are captured Construct workflow charts and diagrams, studying system capabilities, writing specification after thorough research and analysis of customer requirements Engage and interact with internal team - project managers, pre-sales team, tech leads, architects to design and formulate accurate and timely response to RFP/RFIs Understand and communicate the financial and operational impact of any changes Periodic cadence with customers to seek clarifications and feedback wrt solution proposed for a particular RFP/ RFI and accordingly instructing delivery team to make changes in the design Empower the customers through demonstration and presentation of the proposed solution/ prototype Maintain relationships with customers to optimize business integration and lead generation Ensure ongoing reviews and feedback from customers to improve and deliver better value (services/ products) to the customers ? 2. Engage with delivery team to ensure right solution is proposed to the customer a. Periodic cadence with delivery team to Provide them with customer feedback/ inputs on the proposed solution Review the test cases to check 100% coverage of customer requirements Conduct root cause analysis to understand the proposed solution/ demo/ prototype before sharing it with the customer Deploy and facilitate new change requests to cater to customer needs and requirements Support QA team with periodic testing to ensure solutions meet the needs of businesses by giving timely inputs/feedback Conduct Integration Testing and User Acceptance demo??s testing to validate implemented solutions and ensure 100% success rate Use data modelling practices to analyze the findings and design, develop improvements and changes Ensure 100% utilization by studying systems capabilities and understanding business specifications Stitch the entire response/ solution proposed to the RFP/ RFI before its presented to the customer b. Support Project Manager/ Delivery Team in delivering the solution to the customer Define and plan project milestones, phases and different elements involved in the project along with the principal consultant Drive and challenge the presumptions of delivery teams on how will they successfully execute their plans Ensure Customer Satisfaction through quality deliverable on time ? 3. Build domain expertise and contribute to knowledge repository Engage and interact with other BA??s to share expertise and increase domain knowledge across the vertical Write whitepapers/ research papers, point of views and share with the consulting community at large Identify and create used cases for a different project/ account that can be brought at Wipro level for business enhancements Conduct market research for content and development to provide latest inputs into the projects thereby ensuring customer delight ? Deliver No. Performance Parameter Measure 1. Customer Engagement and Delivery Management PCSAT, utilization % achievement, no. of leads generated from the business interaction, no. of errors/ gaps in documenting customer requirements, feedback from project manager, process flow diagrams (quality and timeliness), % of deal solutioning completed within timeline, velocity generated. 2. Knowledge Management No. of whitepapers/ research papers written, no. of user stories created, % of proposal documentation completed and uploaded into knowledge repository, No of reusable components developed for proposal during quarter ? 5+ years experience administering Salesforce Marketing Cloud (ExactTarget) or similar marketing automation platforms ? 5+ years experience of Marketing Cloud components including Automations, Journeys, and Data Extensions ? Knowledge of Marketing Cloud integrations with other systems ? Experience supporting multiple business units with varying requirements ? Strong troubleshooting and problem-solving abilities ? Excellent communication skills for working directly with customers ? Ability to prioritize and manage multiple support requests effectively ? Experience with user management and permission structures
Posted 1 month ago
4 - 9 years
3 - 7 Lacs
Mumbai
Work from Office
About The Role The Marketing Cloud Developer is responsible for understanding business requirements and delivering high-quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud automation platform. This position will support the email marketing team with building custom queries, email templates, amp script-based dynamic templates, automation jobs, and build out comprehensive customer journeys. Primary Skills Job Requirements Good written and verbal communication skills Ability to work effectively with non-technical personnel Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) aka ExactTarget is required. Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript is very essential Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) would be beneficial Master with SQL and robust understanding of Marketing Clouds contact data model Experience utilizing Journey Builder with thorough understanding of Audience Builder configuration. Ability to elicit requirements and translate to technical solutions that can scale across multiple business units Experience with web service integration (REST/SOAP) would be beneficial
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Oversee multiple eDetail projects of marketing material development for various markets Lead daily communications very effectively with markets and their corresponding agencies Track multiple eDetail projects concurrently & ensure all projects are on schedule Proactively highlight risks/issues to client, Production Director, especially risks associated w.r.t any project missing a deadline Maintain a detailed view of projects & publish daily, weekly & monthly dashboards of all projects handled Prioritize projects and clearly understand the context of various individual tasks Assist Production Director with delivering key projects/initiatives on timely basis Partner with local agencies and ensure timely delivery of project Participate/Facilitate status meetings with relevant stakeholders Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. Identify training needs based on process changes & update all documentation in a timely manner. Manage project status reporting. Maintain and publish issue logs with documented effort to indicate timely closure/mitigation of issues/risks. Create and maintain process diagrams. OE documentation. What are we looking for? Program Project Management Agile Project Management Adobe Experience Manager (AEM) Sites Cascading Style Sheets (CSS) Hyper Text Markup Language (HTML) Ability to perform under pressure Problem-solving skills Detail orientation Adaptable and flexible Agility for quick learning Continuously be focused on delivering results Excellent written & Oral communication skills Good to have Skills Certifications Adobe CC / Graphic Designing Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shiftsnan
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
4 - 8 Lacs
Bengaluru
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Senior Analyst Qualifications: Any Graduation Years of Experience: 5-8 Years Language - Ability: English - Proficient What would you do? Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client's business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We're looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership. The campaign management team focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. This Channel requires a good understanding of digital marketing, email marketing, and technologies like Salesforce CRM, Salesforce Automation studio, Google DV360, and Responsys You will be working on Adobe Marketo Engage which is a marketing automation software that helps marketers master digital marketing to engage customers and prospects. What are we looking for? Adobe Marketo Engage Adaptable and flexible Ability to perform under pressure Problem-solving skills Detail orientation Ability to establish strong client relationship Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for? Salesforce Marketing Cloud In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: BSc/Any Graduation Years of Experience: 5 to 8 years What would you do? ?Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OC?Manage end-to-end Multi Channel campaign process for Pharma industry?Individual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. ?Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met ?Follow transactions/issues tracking mechanism and capture all the details required on the tracking toolRole requires Digital Marketing Ads & Promotion creation/designDesign, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for? Detail orientation Strong analytical skills Ability to establish strong client relationship Ability to manage multiple stakeholders Collaboration and interpersonal skills?Bachelor's degree (preferably Science)?Minimum 3+ years of Email Marketing Experience. Minimum 3 years of experience of working on MOS products:particularly Word, PowerPoint, Excel & Outlook. ?Strong analytical knowledge in the marketing space. Impeccable time management and communication skills?Project and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management. Salesforce Marketing Cloud Customer Data Platform Structured Query Language (SQL) React.js Campaign Management?Candidate should be a graduate?Minimum 1year experience in Email/Campaign Management required. Strong verbal and written communication skills?Strong listening skills?Excellent customer service skills and experience in customer facing role. ?Able to work in a highly dynamic environment and able to multi-task. ?Intimate knowledge of Campaign Management Best Practices and trends. Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must. Knowledge of AEM - Desirable? Other email delivery applications:Dream, ExactTarget, Marketo, Eloqua, Responsys – Mandatory if they don't have Adobe – high proficiency?Knowledge of SQL and JS desirable Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts 0
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Ability to establish strong client relationship Ability to handle disputes Ability to meet deadlines Ability to manage multiple stakeholders Ability to perform under pressure Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: BSc/Any Graduation Years of Experience: 5 to 8 years What would you do? ?Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OC?Manage end-to-end Multi Channel campaign process for Pharma industry?Individual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. ?Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met ?Follow transactions/issues tracking mechanism and capture all the details required on the tracking toolRole requires Digital Marketing Ads & Promotion creation/designDesign, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for? Detail orientation Strong analytical skills Ability to establish strong client relationship Ability to manage multiple stakeholders Collaboration and interpersonal skills?Bachelor's degree (preferably Science)?Minimum 3+ years of Email Marketing Experience. Minimum 3 years of experience of working on MOS products:particularly Word, PowerPoint, Excel & Outlook. ?Strong analytical knowledge in the marketing space. Impeccable time management and communication skills?Project and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management. Salesforce Marketing Cloud Customer Data Platform Structured Query Language (SQL) React.js Campaign Management?Candidate should be a graduate?Minimum 1year experience in Email/Campaign Management required. Strong verbal and written communication skills?Strong listening skills?Excellent customer service skills and experience in customer facing role. ?Able to work in a highly dynamic environment and able to multi-task. ?Intimate knowledge of Campaign Management Best Practices and trends. Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must. Knowledge of AEM - Desirable? Other email delivery applications:Dream, ExactTarget, Marketo, Eloqua, Responsys – Mandatory if they don't have Adobe – high proficiency?Knowledge of SQL and JS desirable Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts 0
Posted 2 months ago
3 - 5 years
3 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Analyst Qualifications: BSc/Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Individual will be responsible to manage Email Marketing requests received via email/phone/OC?Manage end-to-end email campaign process for Pharma industry?Individual is needed to complete tasks (deploy emails, Generate Distribution list, manage calls with the project managers) on time and error-free. ?Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met ?Follow transactions/issues tracking mechanism and capture all the details required Role requires Digital Marketing Ads & Promotion creation/designDesign, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for? Detail orientation Strong analytical skills Ability to establish strong client relationship Ability to manage multiple stakeholders Collaboration and interpersonal skills?Bachelor's degree (preferably Science)?Minimum 3+ years of Email Marketing Experience. Minimum 3 years of experience of working on MOS products:particularly Word, PowerPoint, Excel & Outlook. ?Strong analytical knowledge in the marketing space. Impeccable time management and communication skills?Project and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management Salesforce Marketing Cloud Customer Data Platform Structured Query Language (SQL) React.js Campaign Management?Candidate should be a graduate?Strong verbal and written communication skills?Strong listening skills?Excellent customer service skills and experience in customer facing role. ?Able to work in a highly dynamic environment and able to multi-task. ?Basic Knowledge of how a Database works which can be leveraged for Email Marketing Programmes is a must. Knowledge of AEM - Desirable? Other email delivery applications:Dream, ExactTarget, Marketo, Eloqua, Responsys – Mandatory if they don't have Adobe – high proficiency?Intimate knowledge of Email Marketing Best Practices and trends. Knowledge of SQL and JS Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications BSc,Any Graduation
Posted 2 months ago
5 - 8 years
4 - 8 Lacs
Bengaluru
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Senior Analyst Qualifications: Any Graduation Years of Experience: 5-8 Years Language - Ability: English - Proficient What would you do? Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client's business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We're looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership. The campaign management team focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. This Channel requires a good understanding of digital marketing, email marketing, and technologies like Salesforce CRM, Salesforce Automation studio, Google DV360, and Responsys You will be working on Adobe Marketo Engage which is a marketing automation software that helps marketers master digital marketing to engage customers and prospects. What are we looking for? Adobe Marketo Engage Adaptable and flexible Ability to perform under pressure Problem-solving skills Detail orientation Ability to establish strong client relationship Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Ability to establish strong client relationship Ability to handle disputes Ability to meet deadlines Ability to manage multiple stakeholders Ability to perform under pressure Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 2 months ago
5 - 8 years
5 - 9 Lacs
Bengaluru
Work from Office
Job Title DXQ425_SFMC Responsibilities Knowledge of design principles and fundamentals of architecture Understanding of performance engineering Knowledge of quality processes and estimation techniques Basic understanding of project domain Ability to translate functional / nonfunctional requirements to systems requirements Ability to design and code complex programs Ability to write test cases and scenarios based on the specifications Good understanding of SDLC and agile methodologies Awareness of latest technologies and trends Logical thinking and problem solving skills along with an ability to collaborate Technical and Professional Requirements: Primary skills:Technology->CRM->SFDC ExactTarget Preferred Skills: Technology->CRM->SFDC ExactTarget->Marketing Cloud Educational Requirements Bachelor of Engineering,BTech Service Line Digital Experience * Location of posting is subject to business requirements
Posted 2 months ago
5 - 8 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: BSc/Any Graduation/Bachelors of Information Technology Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? Salesforce Marketing Cloud Adobe Marketo Engage Oracle CX Marketing Cloud (Responsys) Adaptable and flexible Commitment to quality Problem-solving skills Ability to perform under pressure Collaboration and interpersonal skills Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification BSc,Any Graduation,Bachelors of Information Technology
Posted 2 months ago
8 - 13 years
20 - 35 Lacs
Bengaluru, Hyderabad, Gurgaon
Work from Office
What You Will Do: As a Salesforce Marketing Cloud (SFMC) Senior Engineer, you will be responsible for designing, coding, and optimizing email campaigns, landing pages, and digital assets within Salesforce Marketing Cloud. This role requires expertise in HTML, CSS, AMPscript, and a strong understanding of Marketing Cloud tools like Email Studio, Journey Builder, and Automation Studio. Key Responsibilities: Design and develop responsive, visually appealing, and high-performing email templates and landing pages using HTML, CSS, and AMPscript. Experience in Implementation and Configuration of SFMC & Email Studio (Creative, Data Extensions, Triggered Sends) Collaborate with marketing teams to implement campaigns in Salesforce Marketing Cloud (SFMC) using tools like Email Studio, Journey Builder, and Automation Studio. Ensure compatibility across various email clients and devices using responsive design best practices. Customize dynamic content and personalization using AMPscript, Data Extensions, and Salesforce data. Test, troubleshoot, and optimize email rendering across platforms (e.g., Litmus, Email on Acid). Maintain SFMC assets and ensure code consistency, scalability, and adherence to brand guidelines. Analyze campaign performance and provide insights for optimization. Stay updated on industry trends, tools, and email development best practices. Location Hyderabad, Bangalore, Chennai, Gurugram Mode - Hybrid Experience - 7+ Years Technical Skills you bring in: Strong proficiency in HTML, CSS, and email development (inline styles, table-based layouts, responsive design). Experience with Salesforce Marketing Cloud tools, especially Email Studio, Automation Studio, and Journey Builder. Knowledge of AMPscript for dynamic and personalized email content. Understanding of CAN-SPAM, GDPR, and email deliverability best practices. Experience in email development, preferably within Salesforce Marketing Cloud. Professional Attributes You Possess: Excellent communication skills needs to be able to interact with clients and sponsors. Strong analytical and problem-solving skills Excellent organizational skills and attention to detail Ability to function well in a high-paced environment Should be a team player and self-starter Should be a quick learner
Posted 3 months ago
5 - 10 years
7 - 12 Lacs
Maharashtra
Work from Office
Description: SMFC Developer (C1) Responsible for solutioning, designing, and building solutions using Salesforce Marketing Cloud products and integrating with Salesforce CRM and other technical applications Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email studio, Automation studio, Journey Builder, Personalization (formerly Interaction Studio), Audience Builder, etc. Designing and implementing automated marketing campaigns, workflows, and customer journey Using Marketing Cloud's scripting languages to develop advanced, personalized, and dynamic messages and landing pages Analyzing and interpreting campaign performance metrics to provide insights and recommendations for optimization Collaborate with business stakeholders to communicate best practices to create, enhance, and develop effective Journeys Coach team members in the execution of complex Journey development, SMS campaigns, mobile app notifications, data model development, etc. Qualifications:5+ years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of consistently exceeding performance goals. Experienced in Data Extensions, Package Manager, Template creation, reports, data views, Event Notification Service (ENS), Rest/Soap APIs available within SFMC Proficient in AMPscript, SQL, and other relevant scripting languages Experience creating responsive emails Experience with list segmentation and working with large data sets Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio Experience working on optimizing campaigns through A/B testing and multivariate testing Deep understanding of Salesforce Core CRM data model and features within Sales Cloud Familiarity with Marketing Cloud Intelligence Reports Experience on Landing Pages and Microsites is a plus Experience with Agile methodology and Scrum delivery framework Named Job Posting? (if Yes - needs to be approved by SCSC) Additional Details Global Grade :C Level :To Be Defined Named Job Posting? (if Yes - needs to be approved by SCSC) :No Remote work possibility :No Global Role Family :To be defined Local Role Name :To be defined Local Skills :Salesforce Marketing Cloud Languages Required::ENGLISH Role Rarity :To Be Defined
Posted 3 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Oversee multiple eDetail projects of marketing material development for various markets Lead daily communications very effectively with markets and their corresponding agencies Track multiple eDetail projects concurrently & ensure all projects are on schedule Proactively highlight risks/issues to client, Production Director, especially risks associated w.r.t any project missing a deadline Maintain a detailed view of projects & publish daily, weekly & monthly dashboards of all projects handled Prioritize projects and clearly understand the context of various individual tasks Assist Production Director with delivering key projects/initiatives on timely basis Partner with local agencies and ensure timely delivery of project Participate/Facilitate status meetings with relevant stakeholders Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. Identify training needs based on process changes & update all documentation in a timely manner. Manage project status reporting. Maintain and publish issue logs with documented effort to indicate timely closure/mitigation of issues/risks. Create and maintain process diagrams. OE documentation. What are we looking for? Program Project Management Agile Project Management Adobe Experience Manager (AEM) Sites Cascading Style Sheets (CSS) Hyper Text Markup Language (HTML) Ability to perform under pressure Problem-solving skills Detail orientation Adaptable and flexible Agility for quick learning Continuously be focused on delivering results Excellent written & Oral communication skills Good to have Skills Certifications Adobe CC / Graphic Designing Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shiftsnan
Posted 3 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 3 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Campaign Review: Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.Quality Assurance Testing: Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.Data Validation: Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.Journey Testing: Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. What are we looking for? HTML and CSS:Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues. Digital Marketing:Understanding of broader digital marketing strategies and tactics to align SFMC campaigns with overall marketing objectives. UX/UI Design:Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 3 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for? Salesforce Marketing Cloud In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 3 months ago
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