32 Datorama Jobs

Media Effectiveness: Analyst Job Description: Analyst will use in-depth knowledge in Technical Analytics skills and an understanding of media channel based KPIs to help campaign reporting, measurement along with providing insights & recommendations Key Responsibilities: Analyze media spend, ROI, and performance metrics across key digital platforms such as Google Ads, Facebook/Instagram, DCM, DV360 and translating data into actionable insights. Develop and maintain advanced dashboards and reports that provide actionable insights and visualizations to stakeholders at different levels of the organization. Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines Skills and experience: Minimum 2+ years of experience as a Marketing Analyst. Strong experience with Digital Media Data across Search, Social, Display, Programmatic media and strong understanding of Digital KPIs. Understanding of marketing funnels and relevant KPIs. Knowledge of selected programming languages (e.g., SQL) In-depth knowledge of relational databases (e.g., Snowflake, GCP) Analytical & problem-solving skills. Strong written and oral communication skills. Expertise in designing new dashboards, identifying the right metrics, layout. Exposure to Tableau. Good-to-have: Other Visualization tools like Power BI and Looker Studio, GCP, Datorama etc. Note: Candidates should be from Media industry. Notice Period: Immediate - 15 Days Interested candidates with relevant experience please share resume @ kapil.sharma@weareams.com

As a part of Bounteous x Accolite, you will be responsible for utilizing the SFMC platform to create and execute marketing campaigns. Your role will involve working independently and directly with Marketing teams to drive the strategy for the email program, ensuring strong engagement and results through audience segmentation, deliverability, best practices, and data analysis. You will be expected to analyze the effectiveness of Digital Marketing deliverables, measure them against objectives, and report results. Additionally, you will need to ensure flawless delivery of daily campaigns, troubleshoot issues that arise, and implement solutions to mitigate future problems. Your key responsibilities will include: - Utilizing the SFMC platform for creating and executing marketing campaigns - Working independently and collaborating directly with Marketing teams - Driving the email program strategy for strong engagement and results - Analyzing the effectiveness of Digital Marketing deliverables and reporting results - Ensuring flawless delivery of daily campaigns and troubleshooting issues Preferred qualifications for this role include: - Being an immediate joiner - Having 5+ years of SFMC experience, including campaign development and integration - Background with multiple SFMC implementations - Experience with SQL, AMP Script, HTML, CSS, and JavaScript - Strong business understanding of digital marketing - Experience with data model design, campaign orchestration, lifecycle programs and personalization, marketing data optimization and list cleansing, data optimization and hygiene, campaign personalization - Experience with SSJS is preferred - Working knowledge with Litmus is preferred - Experience with SFMC custom report setup and platform migration - Experience with Marketing Cloud personalization, Marketing Cloud Advertising, Marketing Cloud Datorama, Marketing Cloud Intelligence - SFMC Certification (Marketing Cloud Specialist or Email Specialist) preferred - Working experience with ESP platforms such as Responsys and Braze a plus - Strong verbal and written communication skills - Demonstrated history of establishing and maintaining relationships with internal and external clients - Ability to quickly adjust to shifting priorities - Work effectively both in a team setting and independently - Adaptable and solution-focused with strong troubleshooting skills - Bachelor's degree in business, Communications, Technology, Marketing, Math or related field or equivalent experience - Willingness to be on call for any QA support outside of business hours Please note: The above description is based on the information provided in the job description.,

As an integral part of Annalect Global and Omnicom Group, you will be joining a team that is dedicated to providing stellar products and services in various areas such as Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. With over 2500 colleagues in Annalect India, we are committed to solving our clients" pressing business issues and are currently looking for talented professionals like you to join us in our journey of growth and success. Your role will involve gathering requirements and evaluating clients" business situations to implement appropriate analytic solutions. You will be responsible for designing, generating, and managing reporting frameworks that offer insights into the performance of clients" marketing activities across various channels. Additionally, you will serve as the main point of contact for all data & analytics-related aspects of the project, ensuring quality assurance, prioritizing tasks, and actively contributing to project planning and scheduling. You will collaborate closely with our global marketing agency teams and work alongside managers and colleagues within the Data Operations & Reporting function. To excel in this role, you should have 6 to 7 years of experience in data management and analysis within the Media or a relevant domain, with a strong problem-solving ability. Proficiency in data management and reporting tools such as Datorama & SQL is essential, with hands-on knowledge of Datorama being mandatory. A strong working knowledge of Excel is also required, along with familiarity with media metrics, custom calculations, metrics co-relation, and data governance. Experience with visualization tools like Power BI/Tableau and knowledge of BI tools, Python, or R would be advantageous. You should be adept at identifying key performance indicators for clients, leading a team, and coaching team members on domain and technology. Excellent written and verbal communication skills, the ability to work with large datasets, create cohesive stories, manage multiple projects, and meet timelines are crucial for success in this role. Moreover, maintaining positive client and vendor relationships, along with effective presentation skills using MS PowerPoint or any other presentation platform, are essential attributes for this position. If you are a proactive and talented professional seeking a challenging yet rewarding opportunity in data analytics and management, we invite you to be a part of our dynamic team at Annalect India. Let's work together to achieve our goals and make a significant impact in the industry.,

Key Responsibilities: Own the design, development, and maintenance of ongoing metrics, reports, analyses, and dashboards on the key drivers of the business. Partner with operations and business teams to consult, develop, and implement KPIs, automated reporting/process solutions, and data infrastructure improvements. Enable effective decision-making by retrieving and aggregating data from multiple sources and compiling it into actionable formats. Manage timely delivery of regular client reports, including: Building reports from the data warehouse. Reviewing completed reports for anomalies & discrepancies. Troubleshooting data issues/discrepancies. Ensuring formatting and delivery standards are met. Maintain and update Tableau and Excel dashboards for daily/weekly client reporting. Explore and integrate new data sources into dashboards and reporting tools. Support data cleansing and manipulation processes, including taxonomy classification, conversion renaming/grouping, and removal of test/ghost impressions. Desired Skills & Experience: Minimum 5 + years of experience in Analytics/Business Intelligence. Strong verbal, written, and data presentation skills with the ability to communicate effectively with both business and technical teams. Hands-on experience in creating complex Excel reports and SQL queries (with joins across multiple datasets). Proficiency in data visualization tools such as Tableau, Power BI, QuickSight, or Datorama. Strong analytical thinking and problem-solving skills with attention to detail. Ability to work in a fast-paced, ambiguous, and rapidly-changing environment . Experience in developing reporting requirements and defining business metrics.

Key Responsibilities: Own the design, development, and maintenance of ongoing metrics, reports, analyses, and dashboards on the key drivers of the business. Partner with operations and business teams to consult, develop, and implement KPIs, automated reporting/process solutions, and data infrastructure improvements. Enable effective decision-making by retrieving and aggregating data from multiple sources and compiling it into actionable formats. Manage timely delivery of regular client reports, including: Building reports from the data warehouse. Reviewing completed reports for anomalies & discrepancies. Troubleshooting data issues/discrepancies. Ensuring formatting and delivery standards are met. Maintain and update Tableau and Excel dashboards for daily/weekly client reporting. Explore and integrate new data sources into dashboards and reporting tools. Support data cleansing and manipulation processes, including taxonomy classification, conversion renaming/grouping, and removal of test/ghost impressions. Desired Skills & Experience: Minimum 2.8+ years of experience in Analytics/Business Intelligence. Strong verbal, written, and data presentation skills with the ability to communicate effectively with both business and technical teams. Hands-on experience in creating complex Excel reports and SQL queries (with joins across multiple datasets). Proficiency in data visualization tools such as Tableau, Power BI, QuickSight, or Datorama. Strong analytical thinking and problem-solving skills with attention to detail. Ability to work in a fast-paced, ambiguous, and rapidly-changing environment . Experience in developing reporting requirements and defining business metrics.

Overview About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities This is an exciting role and would entail you to Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders You will be working closely with Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function Qualifications This may be the right role for you if you have 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Data management and reporting using different tools like Datorama & SQL. Mandatory hands on knowledge on Datorama is required Strong working knowledge of Excel is mandatory. Strong knowledge on the media metrics, custom calculations, metrics co-relation and data governance. Any other Visualization tool like Power BI /Tableau is good to have. Knowledge of BI tools and Python/R etc good-to-have Ability to identify and help determine key performance indicators for the clients. Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms

Okta is looking for a Sr. Marketing Data Operations Analyst to join the Marketing Data Operations & Technology team. Reporting into the Sr. Manager, Marketing Technology this new role will support the management and optimisation of Oktas marketing data across our core marketing technology stack. Okta has a large marketing technology and data estate spanning an audience of millions which includes inputs from a range of systems, including Oktas CRM system (Salesforce), marketing automation platform (Adobe Marketo Engage), and connected infrastructure which includes tools spanning sales outreach (Outreach), ABM (6Sense, Folloze), and data enrichment (Clay, Clearbit). The Sr. Marketing Data Operations Analyst will contribute to a number of critical areas supporting Oktas drive towards operational excellence across its marketing technology estate. This includes driving overall database health and improving data quality, the management of integrations in the data operations function and the conducting of ongoing data maintenance as well as processes to support these efforts. The role is integral to delivering a program of technical efficiency, operational excellence and a supporting framework of data-driven insights from within the Marketing Data Operations & Technology team. This role requires strong analytical skills, attention to detail and the ability to collaborate with cross functional teams. As such the successful candidate will be able to demonstrate a data-driven marketing mindset and have demonstrable experience of working within a data operations function or role to support and drive marketing performance. Job Duties And Responsibilities : Manage and drive data cleansing initiatives and enrichment processes to improve data accuracy and completeness. Administer and maintain key data enrichment marketing technology tools, with a focus on Clay and Clearbit, ensuring optimal configuration and utilization. Partner closely with key Marketing stakeholders to create and manage new use cases and workflows within our data enrichment tools - creating business requirement docs, technical architectural flows, and monitoring/measuring business impact. Partner closely with the greater Marketing Operations team to manage data updates, maintenance, and logic within 6sense to support effective ABM strategies. Identifying data gaps, discrepancies and issues and, where appropriate, owning the design and implementation of processes to improve these issues. Assist with manual data load fixes across various platforms (Salesforce, Marketo, etc), ensuring data integrity and resolving data discrepancies. Provide miscellaneous data operations tool support and fulfill tool provisioning requests, ensuring users have the necessary access and functionality. Drive and collaborate on the creation of a Marketing Data Ops Data Dictionary, ensuring data governance and clarity across tools and systems. Skills & Experience: Required: 3+ years of experience working in a data operations function or role supporting go-to-market teams Required: Experience of working with Salesforce (preference for candidates who have worked directly with systems integrations with Salesforce. Salesforce certifications are a plus). Candidates should be comfortable with the core Salesforce Object models Required: Experience of working with business stakeholders to understand existing workflows, business requirements and translate this into solution design and delivery. Required: Strong critical thinker and problem solver, with an eye for detail Preferred: Knowledge of SQL (for analytics) and comfortable querying data-warehouses for analytical purposes (such as SnowFlake) Preferred: Candidates with experience of integrating with analytics and data orchestrations platforms (Openprise, FiveTran, Tableau, Datorama, Google Data Studio/Looker Studio). Preferred: Candidates with exposure to a range of Marketing Technology applications: For example: Sales outreach platforms: Such as Outreach / SalesLoft. ABM platforms: Such as 6Sense / Folloze. Optimization/ Personalization platforms: such as Intellimize / Optimizely Data Enrichment Tools: Such as Leadspace/ Clay / ZoomInfo / Clearbit "This role requires in-person onboarding and travel to our Bengaluru, IN office during the first week of employment."

Job Title: Salesforce Architect Data Cloud & Marketing Cloud Hiring Locations : Bangalore, Pune, Trivandrum, Kochi, Hyderabad, Chennai Experience Range: Total IT Experience : 8+ years Salesforce Marketing Cloud Experience : Minimum 5 years (hands-on) Salesforce Data Cloud (CDP) Experience : Minimum 2 years Leadership Experience : Experience in leading cross-functional teams and mentoring junior architects Must Have Skills: Platform Expertise Strong hands-on experience with Salesforce Data Cloud (formerly CDP): Data unification, identity resolution, calculated insights, segmentation, data streams, harmonization rules Deep hands-on expertise in Salesforce Marketing Cloud : Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder Development using AMPscript , SSJS , SQL , HTML/CSS , JavaScript Integration experience using REST/SOAP APIs Data model design and audience segmentation for large-scale, multi-channel campaigns Design of real-time and batch-based data ingestion and activation flows Proven ability to translate complex business requirements into scalable Salesforce architecture Strong experience integrating Salesforce Marketing Cloud with Sales Cloud , Service Cloud , and third-party platforms Experience in delivering projects in Agile environments, including sprint planning and estimation Experience with ETL tools like MuleSoft , Informatica , or Talend Ability to create architecture diagrams, reusable frameworks, and technical documentation Awareness of data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standards Good to Have Skills: Experience with: Marketing Cloud Personalization (Interaction Studio) Datorama , Pardot , Social Studio AWS / GCP for data storage or event processing Familiarity with: Salesforce Administrator and Platform Developer I capabilities Salesforce Marketing Cloud Personalization Experience developing POCs and custom demos for client presentations Experience working with enterprise architecture frameworks Exposure to data governance , security models , and compliance audits Certifications: Required: Salesforce Marketing Cloud Consultant Salesforce Marketing Cloud Developer Salesforce Data Cloud Consultant Nice to Have: Salesforce Administrator (ADM201) Platform Developer I Marketing Cloud Personalization Specialist Key Responsibilities: Architect and implement unified customer data strategies using Data Cloud Lead technical discussions and requirement-gathering with business and technical teams Design scalable multi-channel SFMC solutions for campaign execution Manage integrations with Salesforce core clouds and external systems Mentor developers, review code/designs, and ensure delivery Create documentation, standards, and best practices Ensure governance, compliance, and high delivery quality across engagements Skills Salesforce,Amp,Javascript

The Senior Solution Architect is responsible for designing and implementing comprehensive Salesforce solutions to meet business needs, with a focus on Salesforce Marketing Cloud, Pardot, Interaction Studio, Datorama, and Data Cloud. You will collaborate with clients and the PWC Salesforce team to define architecture and design for SF Marketing Cloud Implementation at an enterprise level. As an expert in technical and functional aspects, you will participate in client discussions and have a proven track record of successfully delivering complex projects. Strong leadership skills and the ability to work collaboratively across teams are essential. Your duties and responsibilities will include serving as a Subject Matter Expert for MC, CDP, Datorama, and Interaction Studio/MC Personalization, understanding and implementing key integrations within the Salesforce ecosystem, driving requirements and design for data-driven marketing and customer view, creating architecture and solution blueprints, and working with data integration technologies to support customer experience strategies. Qualifications for this role include 10+ years of experience in MarTech and/or Marketing Data & Analytics, relevant Salesforce MC experience, understanding of web technologies, experience with marketing campaign design and implementation, relevant Salesforce certifications, strong communication skills, ability to conceptualize and design wireframes and workflows, and experience with complex data modeling. Preferred skills include experience with other Salesforce products, knowledge of data privacy regulations, familiarity with Agile/Scrum methodologies, experience with third-party marketing automation tools, and knowledge of APIs and web services for system integration. If you possess strong analytical and problem-solving skills, the ability to lead multiple projects, deliver high-quality solutions within budget and on time, and can influence and facilitate discussions at an executive level, this role might be the perfect fit for you.,

As a Manager of Search Engine Marketing, you will be responsible for leading the search engine marketing activities for all APAC clients. Your primary role will involve working closely with the AD to develop and implement SEM strategies, overseeing daily account management, and ensuring that performance goals are met. Collaboration with the client services team will be essential to manage client relationships and campaign performance effectively. Your duties will include ensuring the adoption of best practices in SEM, staying updated on industry developments, and conducting SEM account audits. Additionally, you will be responsible for testing automation tools and scripts to enhance team efficiencies and SEM performance. New business development for clients seeking search strategy expertise will also be a key aspect of your role. To excel in this position, you should have at least 5 years of experience in Paid Search Marketing within an agency. Proficiency in Google SEM, Google SA360, Google Ads Editor, Bing Ads, and Apple Search Ads is required, with knowledge of Google Shopping and Google Ads script being advantageous. Experience in managing junior team members, utilizing reporting tools, and hands-on experience with MS Office is essential. Strong analytical skills, effective communication, and the ability to build relationships with media partners, internal teams, and clients are critical for success in this role. The ideal candidate will be a self-starter with a proven track record of delivering on clients" KPIs. You should possess exceptional attention to detail, problem-solving skills, and the ability to work in a fast-paced, technology-focused environment. Training and providing guidance to junior staff, managing workloads, and fostering their growth will also be part of your responsibilities. This position is open for candidates in Bangalore and Delhi.,

As a Marketing Cloud Engineer at SIXT, you will play a crucial role in understanding business requirements and providing high-quality technical solutions. With a focus on building custom reports, email templates, AMP script-based dynamic templates, automation jobs, and comprehensive customer journeys, you will need to utilize your expertise in front-end development using HTML, CSS, JavaScript, and AMPScript. Your responsibilities will also include mastering SQL and having a robust understanding of Marketing Cloud's contact data model. You will work closely with customers and platform data, including SQL, system data views, and Send Log. Additionally, you will be involved in working with Mobile Studio, Datorama, Contact Builder, journey, and email studio. Furthermore, you will configure data import via FTP imports, utilize Marketing Cloud Connector, and integrate with Salesforce. Knowledge of DMP and data integration will be essential in building SFMC solutions with a focus on availability, redundancy, throughput, speed, and security. Building cross-channel communication for customers through Email, SMS, and Push will be a key aspect of your role. You will be responsible for iteratively improving the Marketing Cloud data model and architecture, as well as implementing automated solutions using Marketing Cloud Server-Side JavaScript (SSJS). Experience with handlebar and strong HTML skills will be beneficial in successfully carrying out your duties. To qualify for this position, you should have a minimum of 4 years of experience working with the Marketing Cloud platform. A Bachelor's or Master's degree in Engineering or a related field such as Computer Science or Information Science will be required. SIXT offers a work environment with a legacy of over a century, promoting a healthy work culture, continuous learning, team empowerment, and challenging opportunities to solve real-world problems. As a Marketing Cloud Engineer, you will be part of a department that focuses on cutting-edge technology, developing and operating core systems in-house, and striving for a long-term technical approach. If you are excited about the opportunity to work with state-of-the-art frameworks, architectures, and play a significant role in revolutionizing the world of mobility, then apply now to join the SIXT team!,

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together Responsibilities This is an exciting role and would entail you to Requirement gathering and evaluation of clients business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function 3-5 years experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Mandatory to have hands-on experience in Datorama Knowledge on Alteryx, Excel are good to have Ability to identify and help determine key performance indicators for the clients. Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms Show more Show less

FLAME University is a pioneer in liberal education, dedicated to fostering intellectual growth and professional success through a variety of programs. As we continue to transform education, we are currently looking for a talented Salesforce Marketing Cloud and Datorama Specialist to join our innovative digital media team. Your primary responsibilities will include leading analysis and management efforts to uncover trends and insights within lead data, allowing for targeted campaign opportunities. You will be responsible for maintaining the lead database in Salesforce Marketing Cloud and Sales Cloud, ensuring data accuracy and consistency. In terms of campaign execution, you will design, develop, and implement email marketing campaigns using Salesforce Marketing Cloud. By incorporating A/B testing, audience segmentation, and personalization, you will strive to enhance campaign performance metrics such as email deliverability and click-through rates. Furthermore, you will collaborate with the Salesforce Sales Cloud team to facilitate seamless data integration across platforms. Through the use of Datorama, you will generate comprehensive reports to evaluate marketing effectiveness, track campaign performance, lead conversion, and ROI metrics. Your role will also involve working closely with admissions and marketing teams to align email campaigns with broader marketing objectives. Additionally, you will support lead nurturing and engagement strategies through automation and workflows. To excel in this position, you must maintain a high level of technical proficiency in Salesforce Marketing Cloud tools such as Journey Builder, Email Studio, and Audience Builder. Leveraging Datorama for marketing intelligence, including advanced analytics and custom reporting, will also be essential. Ideally, you should hold a Bachelor's degree in Computer Science, Information Technology, or a related field, along with 2-7 years of experience in Salesforce Marketing Cloud, Sales Cloud, and Datorama. Proficiency in email marketing best practices, strong analytical skills, and effective communication abilities are key qualifications for this role. If you are passionate about leveraging technology to enhance campaign effectiveness and are committed to driving impactful marketing initiatives, we encourage you to apply for this exciting opportunity at FLAME University.,

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Hands on experience in reporting tools like Strong Datorama, Digital Media domain knowledge is mandatory. SQL, Advanced Excel are good to have. Ability to identify and help determine key performance indicators for the clients. Hands on experience in Data management and Stakeholder Management is a must have skill. Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms

As a candidate at Capgemini, you will have the opportunity to shape your career in a way that aligns with your aspirations. You will be part of a collaborative global community that supports and inspires you to reimagine what is achievable. Join us in our mission to assist the world's leading organizations in unlocking the value of technology and contributing to a more sustainable and inclusive world. You should have 5 to 6 years of experience working with standard clickstream analysis tools such as Google Analytics, Omniture, WebTrends, Similar web, SEMRUSH, etc. It is preferred to have GA4 Certification. Additionally, you should possess 3 to 4 years of experience in working with Google Tag Manager or similar tag management solutions for setting up and tracking specific web activities. Your role will involve measuring and analyzing online marketing campaigns, including natural and paid search, display, and social media. A strong background in mathematics, statistics, analytics, and data modeling is essential for this position. You should also have 4 to 5 years of experience in online e-commerce environments. Proficiency in using the Microsoft Office suite with advanced Excel and PowerPoint skills is expected. Experience with Digital Marketing Analytics tools like Google Data Studio, Datorama, Tableau, Salesforce, or similar solutions is required. A good understanding of SEM (Search Engine Marketing) and SEO (Search Engine Optimization) domains is preferred, along with knowledge of Business Intelligence tools such as Brio, Business Objects, and Power BI. Your primary responsibilities will include benchmarking performance across all online channels and utilizing methodical performance analysis to influence and support campaign strategies. Capgemini is a global business and technology transformation partner that helps organizations accelerate their transition to a digital and sustainable world. With a diverse team of over 340,000 members in more than 50 countries, Capgemini leverages its 55-year heritage to unlock technology's value for clients across various industries. The company offers end-to-end services and solutions, ranging from strategy and design to engineering, with expertise in AI, cloud, and data. If you are looking to make a tangible impact on enterprises and society while leveraging your skills and competencies in digital analytics, Capgemini offers a dynamic and rewarding environment to thrive and grow.,

Job Summary: You will be responsible for designing, developing, and optimizing analytical solutions using Salesforce CRM Analytics. Your role will involve data modeling, dashboard design, and integration with the Salesforce platform to provide valuable business insights and enhance user experience. Key Responsibilities: - Design and create interactive dashboards and data visualizations utilizing Salesforce CRM Analytics. - Develop and manage dataflows, recipes, and lenses to fulfill business reporting requirements. - Collaborate with business stakeholders to understand their needs and implement scalable analytics solutions. - Integrate CRM Analytics with Salesforce objects, external data sources, and other platforms as necessary. - Improve data architecture, transformation pipelines, and query performance to ensure efficiency. - Support continuous improvements, address bugs, and maintain data governance within CRM Analytics. - Train users and encourage the adoption of dashboards and reporting tools within various business units. - Work closely with Salesforce administrators, developers, and business intelligence teams to ensure seamless operations. Required Skills & Qualifications: - Possess 3+ years of hands-on experience working with Salesforce CRM Analytics. - Proficiency in SAQL, JSON metadata, and dataflows/recipes. - Strong knowledge of Salesforce data model, objects, and security/sharing rules. - Experience in integrating external datasets into CRM Analytics. - Familiarity with dashboard design best practices, UX principles, and performance optimization. - Demonstrate analytical thinking, problem-solving abilities, and meticulous attention to detail. - Exposure to Salesforce Lightning Platform, SOQL, and Apex would be advantageous. - Knowledge of tools like Data Loader, Workbench, Datorama, or Tableau is a bonus. - Salesforce certifications are preferred.,

You will be part of a dynamic team at NTT DATA in Delhi, India, as a Salesforce Marketing Cloud Developer. Your role will involve translating business requirements into effective solutions using Salesforce Marketing Cloud best practices. It is essential to keep abreast of current business challenges, trends, regulatory standards, and competitive dynamics to deliver optimal solutions. Your responsibilities will include configuring Marketing Cloud, utilizing SQL and AMPscript for data transformations and personalized content, and actively participating in client presentations, design reviews, troubleshooting, testing, and deployment activities. Your expertise in Salesforce Marketing Cloud, with at least 3 years of experience, and possession of Salesforce Administrator Certification are crucial for this role. Additionally, you must hold one of the following certifications: Marketing Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Admin, or Marketing Cloud Email Specialist. Experience in Marketing Cloud Automations Studio, SQL, AMPscript, custom preference centers, and cloud pages is required. Preferred qualifications include familiarity with Marketing Cloud Social Studio, Audience Builder, Mobile Studio, Advertising Studio, Interaction Studio, and Datorama. Knowledge of other marketing automation solutions like Adobe Marketing Cloud and Google Analytics will be advantageous. Previous exposure to sectors such as Life Sciences, Financial industry, or regulated industries will be beneficial. As an ideal candidate, you should possess a problem-solving mindset, be analytical in dissecting complex processes, and demonstrate self-driven motivation to efficiently deliver results within a matrix organization. Join us at NTT DATA, a global innovator providing business and technology services to Fortune Global 100 companies. With a commitment to innovation, optimization, and transformation, we offer a diverse, expert-driven environment across 50 countries. Our services encompass consulting, data, artificial intelligence, industry solutions, application development, infrastructure management, and connectivity. As a leader in digital and AI infrastructure, we are dedicated to helping organizations navigate confidently into the digital future. For more information, visit us at us.nttdata.com.,

Job Title: Salesforce Marketing Cloud Advanced Technical Lead Experience Required: 5 - 8 years (including 4+ years in Marketing Cloud) Location: Bengaluru Employment Type: Hybrid Job Summary: We are seeking a highly skilled and experienced Salesforce Marketing Cloud Advanced Technical Lead to drive the design, development, and optimization of sophisticated marketing automation solutions. This role demands deep technical expertise in Salesforce Marketing Cloud, strong leadership capabilities, and a strategic mindset to align marketing technology with business goals. Key Responsibilities: 1. Technical Leadership Lead end-to-end technical design and implementation of Marketing Cloud solutions across business units. Define integration patterns, data flows, and technical architecture between Marketing Cloud, Salesforce CRM, and external systems. Mentor developers and consultants, conduct code reviews, and enforce coding best practices. 2. Marketing Cloud Expertise Build and optimize customer journeys using Journey Builder, Automation Studio, and Interaction Studio. Implement personalization strategies using Einstein AI, Content Builder, and Personalization Builder. Manage subscriber data, segmentation, and audience targeting using Contact Builder and Data Extensions. 3. Integration & Data Strategy Integrate Marketing Cloud with Salesforce Core (Sales/Service Cloud), Data Cloud, and third-party platforms using REST/SOAP APIs, SSJS, and AMPscript. Design and implement real-time and batch data synchronization strategies. Ensure compliance with data governance, privacy regulations (GDPR, CCPA), and security best practices. 4. Campaign Execution & Optimization Collaborate with marketing teams to translate campaign goals into scalable technical solutions. Monitor campaign performance, troubleshoot issues, and optimize delivery and engagement. Provide actionable insights and recommendations based on analytics and KPIs. 5. Agile Delivery & Collaboration Participate in Agile ceremonies including sprint planning, backlog grooming, and retrospectives. Work closely with cross-functional teams including CRM, analytics, and creative teams to ensure seamless delivery. Required Skills: 5- 8 years in Salesforce ecosystem, with 4+ years in Marketing Cloud. Proficiency in AMPscript, SSJS, SQL, REST/SOAP APIs. Strong understanding of Marketing Cloud Connect, Data Extensions, and Subscriber Management. Salesforce certifications such as: Marketing Cloud Developer Marketing Cloud Consultant Data Cloud Specialist (preferred) Preferred Skills: Experience with Salesforce Data Cloud (CDP) and real-time personalization. Familiarity with Agile/Scrum methodologies and DevOps tools. Excellent communication, leadership, and stakeholder management skills. Mandatory Skills: Salesforce Marketing Cloud Account Engagement (Pardot) Marketing Cloud Intelligence (Datorama) Salesforce Marketing Cloud Personalization (Interaction Studio) Salesforce Marketing Cloud B2C Salesforce Data Cloud

Job Title: Digital Analyst (MCI)Location: Chandigarh, India Department: Data AnalystJob Type: Full-Time About Us:TRU is a global leader dedicated to leveraging cutting-edge technology to drive business innovation and growth. We specialize in crafting data driven digital strategies, optimizing marketing performance, and delivering transformative insights that empower businesses. Our expertise spans multiple industries, combining advanced analytics, digital marketing, and emerging technologies to drive measurable results. Position Overview: We are seeking an experienced Digital Analyst with a strong background in Marketing Cloud Intelligence (MCI) , BigQuery , Snowflake , etc. The ideal candidate will be responsible for managing and analyzing marketing data, optimizing performance, and developing data-driven strategies to enhance business growth. This role requires expertise in MCI (formerly Datorama) for reporting, visualization, and campaign performance tracking . Job Location and Address: This is a full-time onsite role (no hybrid or remote option) at the following location: Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071 Responsibilities: 1. Marketing Cloud Intelligence (MCI) & Digital Analytics: Manage and optimize MCI dashboards to track marketing performance, campaign effectiveness, and business KPIs. Develop custom data models within MCI to aggregate, clean, and transform marketing data from multiple sources. Automate data ingestion and transformation pipelines in MCI for seamless reporting. Perform advanced marketing analytics to identify trends, improve attribution models, and enhance campaign effectiveness. 2. Data Management & Integration: Develop and maintain data architectures using Snowflake, BigQuery etc. Extract, process, and analyze large datasets from multiple marketing platforms. Integrate MCI with Google Analytics, Adobe Analytics, and Google Tag Manager to consolidate reporting and drive actionable insights. Optimize ETL pipelines to ensure efficient data processing and reporting. 3. Performance Reporting & Business Insights: Develop custom dashboards in MCI, Looker Studio, and Excel for marketing performance tracking. Analyze multi-channel marketing campaigns (PPC, social, programmatic) and provide optimization recommendations. Deliver monthly, quarterly, and ad-hoc reports to key stakeholders on marketing performance and ROI. Conduct cohort and segmentation analysis to improve customer retention and acquisition strategies. 4. Collaboration & Strategy: Work closely with marketing, product, and data teams to align data-driven insights with business goals. Provide recommendations to optimize budget allocation, audience targeting, and media spend efficiency. Stay updated on MCI enhancements, industry trends, and new analytics tools. Requirements: Bachelors or Masters degree in Data Science, Computer Science, Marketing, Business Analytics, or a related field. 2+ years of experience in digital marketing analytics, business intelligence, and data management. Proven expertise in MCI (Marketing Cloud Intelligence/Datorama), including dashboard development and data transformations. Strong hands-on experience with Snowflake , BigQuery , and SQL . Experience in Adobe Analytics, Google Analytics (GA4) , etc. Experience in ETL processes, API integrations , and marketing data automation . Strong analytical, problem-solving, and communication skills. Ability to work in a fast-paced environment, managing multiple projects and deadlines. What We Offer: Competitive salary and benefits package. Opportunities for professional growth and development. A collaborative and innovative work environment.

SFMC Marketing Lead Responsibilities: Design and configure tools in Salesforce Marketing Cloud using industry and product best practices Execute multi-step marketing and data management activities on an immediate, triggered, or scheduled basis Translate regional marketing campaign needs into technical and data requirements Identify the relevant SFMC features needed for campaign implementation Coordinate and implement new SFMC features such as: Customer journey building Dynamic content Content blocks Survey archetype Webinar archetype Datorama Support integration of SFMC with Veeva CRM system cloud and other enterprise systems

Overview About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities This is an exciting role and would entail you to Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders You will be working closely with Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function . Qualifications This may be the right role for you if you have 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Hands on experience in reporting tools like Datorama is mandatory. Stong knowledge in Media data understanding Strong knowledge on the media metrics, custom calculations, metrics co-relation and data governance. Knowledge on Visualization tools like Power BI, Tableau is good to have. Knowledge in SQL/Alteryx is beneficial. Ability to identify and help determine key performance indicators for the clients. Hands on experience in Data management and Stakeholder Management is a must have skill. Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Hands on experience in Datorama/Power BI, Data handling, SQL, Advanced Excel is mandatory in Media Domain Knowledge on Tableau, Alteryx, Big data, Python is good to have. Ability to identify and help determine key performance indicators for the clients. Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications 3-5 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Strong working knowledge with Data management and reporting tools like Datorama/MCI is mandatory. Strong working knowledge of Datorama and Advanced excel is mandatory Good to have Media data understanding, Media domain Knowledge and visualization skills is good to have Alteryx, Tableau, VBA, SQL are good to have skills. Strong knowledge on the media metrics, custom calculations, cloud exposure and metrics co-relation is good-to-have Data visualization using Power BI or Tableau, Data studio/Looker is good to have Ability to identify and help determine key performance indicators for the clients. Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms

Okta is looking for a Sr. Marketing Data Operations Analyst to join the Marketing Data Operations & Technology team. Reporting into the Sr. Manager, Marketing Technology this new role will support the management and optimisation of Okta s marketing data across our core marketing technology stack.Okta has a large marketing technology and data estate spanning an audience of millions which includes inputs from a range of systems, including Okta s CRM system (Salesforce), marketing automation platform (Adobe Marketo Engage), and connected infrastructure which includes tools spanning sales outreach (Outreach), ABM (6Sense, Folloze), and data enrichment (Clay, Clearbit).The Sr. Marketing Data Operations Analyst will contribute to a number of critical areas supporting Okta s drive towards operational excellence across its marketing technology estate. This includes driving overall database health and improving data quality, the management of integrations in the data operations function and the conducting of ongoing data maintenance as well as processes to support these efforts.The role is integral to delivering a program of technical efficiency, operational excellence and a supporting framework of data-driven insights from within the Marketing Data Operations & Technology team. This role requires strong analytical skills, attention to detail and the ability to collaborate with cross functional teams. As such the successful candidate will be able to demonstrate a data-driven marketing mindset and have demonstrable experience of working within a data operations function or role to support and drive marketing performance. Job Duties And Responsibilities : Manage and drive data cleansing initiatives and enrichment processes to improve data accuracy and completeness. Administer and maintain key data enrichment marketing technology tools, with a focus on Clay and Clearbit, ensuring optimal configuration and utilization. Partner closely with key Marketing stakeholders to create and manage new use cases and workflows within our data enrichment tools - creating business requirement docs, technical architectural flows, and monitoring/measuring business impact. Partner closely with the greater Marketing Operations team to manage data updates, maintenance, and logic within 6sense to support effective ABM strategies. Identifying data gaps, discrepancies and issues and, where appropriate, owning the design and implementation of processes to improve these issues. Assist with manual data load fixes across various platforms (Salesforce, Marketo, etc), ensuring data integrity and resolving data discrepancies. Provide miscellaneous data operations tool support and fulfill tool provisioning requests, ensuring users have the necessary access and functionality. Drive and collaborate on the creation of a Marketing Data Ops Data Dictionary, ensuring data governance and clarity across tools and systems. Skills & Experience: Required3+ years of experience working in a data operations function or role supporting go-to-market teams RequiredExperience of working with Salesforce (preference for candidates who have worked directly with systems integrations with Salesforce. Salesforce certifications are a plus). Candidates should be comfortable with the core Salesforce Object models RequiredExperience of working with business stakeholders to understand existing workflows, business requirements and translate this into solution design and delivery. RequiredStrong critical thinker and problem solver, with an eye for detail PreferredKnowledge of SQL (for analytics) and comfortable querying data-warehouses for analytical purposes (such as SnowFlake) PreferredCandidates with experience of integrating with analytics and data orchestrations platforms (Openprise, FiveTran, Tableau, Datorama, Google Data Studio/Looker Studio). Preferred Candidates with exposure to a range of Marketing Technology applicationsFor example: Sales outreach platformsSuch as Outreach / SalesLoft. ABM platformsSuch as 6Sense / Folloze. Optimization/ Personalization platformssuch as Intellimize / Optimizely Data Enrichment ToolsSuch as Leadspace/ Clay / ZoomInfo / Clearbit This role requires in-person onboarding and travel to our Bengaluru, IN office during the first week of employment.

Role: Lead Analyst (Retail Analytics) Exp: 5-10 years Work location: Bangalore, Chennai, Hyderabad, Pune, Mumbai, Gurgaon Mandatory Skills: SQL + Python + Tableau or PowerBI or Datorama or Looker Studio + Advanced Excel + Statistical Modelling + Retail Analytics Good to have skills: R, SAS, Deep Learning, Artificial Intelligence Interested candidates can share their profiles with bindu@logicalhiring.com References are welcome! For other open roles, please visit - www.logicalhiring.com