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3.0 - 5.0 years
0 Lacs
Bengaluru, Karnataka, India
On-site
Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together Responsibilities This is an exciting role and would entail you to Requirement gathering and evaluation of clients business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function 3-5 years experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Mandatory to have hands-on experience in Datorama Knowledge on Alteryx, Excel are good to have Ability to identify and help determine key performance indicators for the clients. Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms Show more Show less
Posted 1 day ago
2.0 - 7.0 years
0 Lacs
pune, maharashtra
On-site
FLAME University is a pioneer in liberal education, dedicated to fostering intellectual growth and professional success through a variety of programs. As we continue to transform education, we are currently looking for a talented Salesforce Marketing Cloud and Datorama Specialist to join our innovative digital media team. Your primary responsibilities will include leading analysis and management efforts to uncover trends and insights within lead data, allowing for targeted campaign opportunities. You will be responsible for maintaining the lead database in Salesforce Marketing Cloud and Sales Cloud, ensuring data accuracy and consistency. In terms of campaign execution, you will design, develop, and implement email marketing campaigns using Salesforce Marketing Cloud. By incorporating A/B testing, audience segmentation, and personalization, you will strive to enhance campaign performance metrics such as email deliverability and click-through rates. Furthermore, you will collaborate with the Salesforce Sales Cloud team to facilitate seamless data integration across platforms. Through the use of Datorama, you will generate comprehensive reports to evaluate marketing effectiveness, track campaign performance, lead conversion, and ROI metrics. Your role will also involve working closely with admissions and marketing teams to align email campaigns with broader marketing objectives. Additionally, you will support lead nurturing and engagement strategies through automation and workflows. To excel in this position, you must maintain a high level of technical proficiency in Salesforce Marketing Cloud tools such as Journey Builder, Email Studio, and Audience Builder. Leveraging Datorama for marketing intelligence, including advanced analytics and custom reporting, will also be essential. Ideally, you should hold a Bachelor's degree in Computer Science, Information Technology, or a related field, along with 2-7 years of experience in Salesforce Marketing Cloud, Sales Cloud, and Datorama. Proficiency in email marketing best practices, strong analytical skills, and effective communication abilities are key qualifications for this role. If you are passionate about leveraging technology to enhance campaign effectiveness and are committed to driving impactful marketing initiatives, we encourage you to apply for this exciting opportunity at FLAME University.,
Posted 4 days ago
4.0 - 6.0 years
15 - 21 Lacs
Bengaluru
Work from Office
Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Hands on experience in reporting tools like Strong Datorama, Digital Media domain knowledge is mandatory. SQL, Advanced Excel are good to have. Ability to identify and help determine key performance indicators for the clients. Hands on experience in Data management and Stakeholder Management is a must have skill. Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms
Posted 4 days ago
3.0 - 7.0 years
0 Lacs
maharashtra
On-site
As a candidate at Capgemini, you will have the opportunity to shape your career in a way that aligns with your aspirations. You will be part of a collaborative global community that supports and inspires you to reimagine what is achievable. Join us in our mission to assist the world's leading organizations in unlocking the value of technology and contributing to a more sustainable and inclusive world. You should have 5 to 6 years of experience working with standard clickstream analysis tools such as Google Analytics, Omniture, WebTrends, Similar web, SEMRUSH, etc. It is preferred to have GA4 Certification. Additionally, you should possess 3 to 4 years of experience in working with Google Tag Manager or similar tag management solutions for setting up and tracking specific web activities. Your role will involve measuring and analyzing online marketing campaigns, including natural and paid search, display, and social media. A strong background in mathematics, statistics, analytics, and data modeling is essential for this position. You should also have 4 to 5 years of experience in online e-commerce environments. Proficiency in using the Microsoft Office suite with advanced Excel and PowerPoint skills is expected. Experience with Digital Marketing Analytics tools like Google Data Studio, Datorama, Tableau, Salesforce, or similar solutions is required. A good understanding of SEM (Search Engine Marketing) and SEO (Search Engine Optimization) domains is preferred, along with knowledge of Business Intelligence tools such as Brio, Business Objects, and Power BI. Your primary responsibilities will include benchmarking performance across all online channels and utilizing methodical performance analysis to influence and support campaign strategies. Capgemini is a global business and technology transformation partner that helps organizations accelerate their transition to a digital and sustainable world. With a diverse team of over 340,000 members in more than 50 countries, Capgemini leverages its 55-year heritage to unlock technology's value for clients across various industries. The company offers end-to-end services and solutions, ranging from strategy and design to engineering, with expertise in AI, cloud, and data. If you are looking to make a tangible impact on enterprises and society while leveraging your skills and competencies in digital analytics, Capgemini offers a dynamic and rewarding environment to thrive and grow.,
Posted 1 week ago
2.0 - 6.0 years
0 Lacs
maharashtra
On-site
Job Summary: You will be responsible for designing, developing, and optimizing analytical solutions using Salesforce CRM Analytics. Your role will involve data modeling, dashboard design, and integration with the Salesforce platform to provide valuable business insights and enhance user experience. Key Responsibilities: - Design and create interactive dashboards and data visualizations utilizing Salesforce CRM Analytics. - Develop and manage dataflows, recipes, and lenses to fulfill business reporting requirements. - Collaborate with business stakeholders to understand their needs and implement scalable analytics solutions. - Integrate CRM Analytics with Salesforce objects, external data sources, and other platforms as necessary. - Improve data architecture, transformation pipelines, and query performance to ensure efficiency. - Support continuous improvements, address bugs, and maintain data governance within CRM Analytics. - Train users and encourage the adoption of dashboards and reporting tools within various business units. - Work closely with Salesforce administrators, developers, and business intelligence teams to ensure seamless operations. Required Skills & Qualifications: - Possess 3+ years of hands-on experience working with Salesforce CRM Analytics. - Proficiency in SAQL, JSON metadata, and dataflows/recipes. - Strong knowledge of Salesforce data model, objects, and security/sharing rules. - Experience in integrating external datasets into CRM Analytics. - Familiarity with dashboard design best practices, UX principles, and performance optimization. - Demonstrate analytical thinking, problem-solving abilities, and meticulous attention to detail. - Exposure to Salesforce Lightning Platform, SOQL, and Apex would be advantageous. - Knowledge of tools like Data Loader, Workbench, Datorama, or Tableau is a bonus. - Salesforce certifications are preferred.,
Posted 1 week ago
2.0 - 6.0 years
0 Lacs
chennai, tamil nadu
On-site
You will be part of a dynamic team at NTT DATA in Delhi, India, as a Salesforce Marketing Cloud Developer. Your role will involve translating business requirements into effective solutions using Salesforce Marketing Cloud best practices. It is essential to keep abreast of current business challenges, trends, regulatory standards, and competitive dynamics to deliver optimal solutions. Your responsibilities will include configuring Marketing Cloud, utilizing SQL and AMPscript for data transformations and personalized content, and actively participating in client presentations, design reviews, troubleshooting, testing, and deployment activities. Your expertise in Salesforce Marketing Cloud, with at least 3 years of experience, and possession of Salesforce Administrator Certification are crucial for this role. Additionally, you must hold one of the following certifications: Marketing Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Admin, or Marketing Cloud Email Specialist. Experience in Marketing Cloud Automations Studio, SQL, AMPscript, custom preference centers, and cloud pages is required. Preferred qualifications include familiarity with Marketing Cloud Social Studio, Audience Builder, Mobile Studio, Advertising Studio, Interaction Studio, and Datorama. Knowledge of other marketing automation solutions like Adobe Marketing Cloud and Google Analytics will be advantageous. Previous exposure to sectors such as Life Sciences, Financial industry, or regulated industries will be beneficial. As an ideal candidate, you should possess a problem-solving mindset, be analytical in dissecting complex processes, and demonstrate self-driven motivation to efficiently deliver results within a matrix organization. Join us at NTT DATA, a global innovator providing business and technology services to Fortune Global 100 companies. With a commitment to innovation, optimization, and transformation, we offer a diverse, expert-driven environment across 50 countries. Our services encompass consulting, data, artificial intelligence, industry solutions, application development, infrastructure management, and connectivity. As a leader in digital and AI infrastructure, we are dedicated to helping organizations navigate confidently into the digital future. For more information, visit us at us.nttdata.com.,
Posted 2 weeks ago
5.0 - 8.0 years
10 - 19 Lacs
Bengaluru
Hybrid
Job Title: Salesforce Marketing Cloud Advanced Technical Lead Experience Required: 5 - 8 years (including 4+ years in Marketing Cloud) Location: Bengaluru Employment Type: Hybrid Job Summary: We are seeking a highly skilled and experienced Salesforce Marketing Cloud Advanced Technical Lead to drive the design, development, and optimization of sophisticated marketing automation solutions. This role demands deep technical expertise in Salesforce Marketing Cloud, strong leadership capabilities, and a strategic mindset to align marketing technology with business goals. Key Responsibilities: 1. Technical Leadership Lead end-to-end technical design and implementation of Marketing Cloud solutions across business units. Define integration patterns, data flows, and technical architecture between Marketing Cloud, Salesforce CRM, and external systems. Mentor developers and consultants, conduct code reviews, and enforce coding best practices. 2. Marketing Cloud Expertise Build and optimize customer journeys using Journey Builder, Automation Studio, and Interaction Studio. Implement personalization strategies using Einstein AI, Content Builder, and Personalization Builder. Manage subscriber data, segmentation, and audience targeting using Contact Builder and Data Extensions. 3. Integration & Data Strategy Integrate Marketing Cloud with Salesforce Core (Sales/Service Cloud), Data Cloud, and third-party platforms using REST/SOAP APIs, SSJS, and AMPscript. Design and implement real-time and batch data synchronization strategies. Ensure compliance with data governance, privacy regulations (GDPR, CCPA), and security best practices. 4. Campaign Execution & Optimization Collaborate with marketing teams to translate campaign goals into scalable technical solutions. Monitor campaign performance, troubleshoot issues, and optimize delivery and engagement. Provide actionable insights and recommendations based on analytics and KPIs. 5. Agile Delivery & Collaboration Participate in Agile ceremonies including sprint planning, backlog grooming, and retrospectives. Work closely with cross-functional teams including CRM, analytics, and creative teams to ensure seamless delivery. Required Skills: 5- 8 years in Salesforce ecosystem, with 4+ years in Marketing Cloud. Proficiency in AMPscript, SSJS, SQL, REST/SOAP APIs. Strong understanding of Marketing Cloud Connect, Data Extensions, and Subscriber Management. Salesforce certifications such as: Marketing Cloud Developer Marketing Cloud Consultant Data Cloud Specialist (preferred) Preferred Skills: Experience with Salesforce Data Cloud (CDP) and real-time personalization. Familiarity with Agile/Scrum methodologies and DevOps tools. Excellent communication, leadership, and stakeholder management skills. Mandatory Skills: Salesforce Marketing Cloud Account Engagement (Pardot) Marketing Cloud Intelligence (Datorama) Salesforce Marketing Cloud Personalization (Interaction Studio) Salesforce Marketing Cloud B2C Salesforce Data Cloud
Posted 2 weeks ago
3.0 - 5.0 years
10 - 15 Lacs
Noida, Mohali, Gurugram
Work from Office
Job Title: Digital Analyst (MCI)Location: Chandigarh, India Department: Data AnalystJob Type: Full-Time About Us:TRU is a global leader dedicated to leveraging cutting-edge technology to drive business innovation and growth. We specialize in crafting data driven digital strategies, optimizing marketing performance, and delivering transformative insights that empower businesses. Our expertise spans multiple industries, combining advanced analytics, digital marketing, and emerging technologies to drive measurable results. Position Overview: We are seeking an experienced Digital Analyst with a strong background in Marketing Cloud Intelligence (MCI) , BigQuery , Snowflake , etc. The ideal candidate will be responsible for managing and analyzing marketing data, optimizing performance, and developing data-driven strategies to enhance business growth. This role requires expertise in MCI (formerly Datorama) for reporting, visualization, and campaign performance tracking . Job Location and Address: This is a full-time onsite role (no hybrid or remote option) at the following location: Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071 Responsibilities: 1. Marketing Cloud Intelligence (MCI) & Digital Analytics: Manage and optimize MCI dashboards to track marketing performance, campaign effectiveness, and business KPIs. Develop custom data models within MCI to aggregate, clean, and transform marketing data from multiple sources. Automate data ingestion and transformation pipelines in MCI for seamless reporting. Perform advanced marketing analytics to identify trends, improve attribution models, and enhance campaign effectiveness. 2. Data Management & Integration: Develop and maintain data architectures using Snowflake, BigQuery etc. Extract, process, and analyze large datasets from multiple marketing platforms. Integrate MCI with Google Analytics, Adobe Analytics, and Google Tag Manager to consolidate reporting and drive actionable insights. Optimize ETL pipelines to ensure efficient data processing and reporting. 3. Performance Reporting & Business Insights: Develop custom dashboards in MCI, Looker Studio, and Excel for marketing performance tracking. Analyze multi-channel marketing campaigns (PPC, social, programmatic) and provide optimization recommendations. Deliver monthly, quarterly, and ad-hoc reports to key stakeholders on marketing performance and ROI. Conduct cohort and segmentation analysis to improve customer retention and acquisition strategies. 4. Collaboration & Strategy: Work closely with marketing, product, and data teams to align data-driven insights with business goals. Provide recommendations to optimize budget allocation, audience targeting, and media spend efficiency. Stay updated on MCI enhancements, industry trends, and new analytics tools. Requirements: Bachelors or Masters degree in Data Science, Computer Science, Marketing, Business Analytics, or a related field. 2+ years of experience in digital marketing analytics, business intelligence, and data management. Proven expertise in MCI (Marketing Cloud Intelligence/Datorama), including dashboard development and data transformations. Strong hands-on experience with Snowflake , BigQuery , and SQL . Experience in Adobe Analytics, Google Analytics (GA4) , etc. Experience in ETL processes, API integrations , and marketing data automation . Strong analytical, problem-solving, and communication skills. Ability to work in a fast-paced environment, managing multiple projects and deadlines. What We Offer: Competitive salary and benefits package. Opportunities for professional growth and development. A collaborative and innovative work environment.
Posted 1 month ago
4.0 - 8.0 years
4 - 8 Lacs
Hyderabad, Telangana, India
On-site
SFMC Marketing Lead Responsibilities: Design and configure tools in Salesforce Marketing Cloud using industry and product best practices Execute multi-step marketing and data management activities on an immediate, triggered, or scheduled basis Translate regional marketing campaign needs into technical and data requirements Identify the relevant SFMC features needed for campaign implementation Coordinate and implement new SFMC features such as: Customer journey building Dynamic content Content blocks Survey archetype Webinar archetype Datorama Support integration of SFMC with Veeva CRM system cloud and other enterprise systems
Posted 1 month ago
6.0 - 8.0 years
15 - 21 Lacs
Bengaluru
Work from Office
Overview About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities This is an exciting role and would entail you to Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders You will be working closely with Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function . Qualifications This may be the right role for you if you have 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Hands on experience in reporting tools like Datorama is mandatory. Stong knowledge in Media data understanding Strong knowledge on the media metrics, custom calculations, metrics co-relation and data governance. Knowledge on Visualization tools like Power BI, Tableau is good to have. Knowledge in SQL/Alteryx is beneficial. Ability to identify and help determine key performance indicators for the clients. Hands on experience in Data management and Stakeholder Management is a must have skill. Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms
Posted 1 month ago
6.0 - 9.0 years
15 - 21 Lacs
Bengaluru
Work from Office
Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Hands on experience in Datorama/Power BI, Data handling, SQL, Advanced Excel is mandatory in Media Domain Knowledge on Tableau, Alteryx, Big data, Python is good to have. Ability to identify and help determine key performance indicators for the clients. Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms
Posted 1 month ago
3.0 - 5.0 years
7 - 13 Lacs
Bengaluru
Work from Office
Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications 3-5 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Strong working knowledge with Data management and reporting tools like Datorama/MCI is mandatory. Strong working knowledge of Datorama and Advanced excel is mandatory Good to have Media data understanding, Media domain Knowledge and visualization skills is good to have Alteryx, Tableau, VBA, SQL are good to have skills. Strong knowledge on the media metrics, custom calculations, cloud exposure and metrics co-relation is good-to-have Data visualization using Power BI or Tableau, Data studio/Looker is good to have Ability to identify and help determine key performance indicators for the clients. Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms
Posted 1 month ago
3.0 - 8.0 years
5 - 10 Lacs
Bengaluru
Work from Office
Okta is looking for a Sr. Marketing Data Operations Analyst to join the Marketing Data Operations & Technology team. Reporting into the Sr. Manager, Marketing Technology this new role will support the management and optimisation of Okta s marketing data across our core marketing technology stack.Okta has a large marketing technology and data estate spanning an audience of millions which includes inputs from a range of systems, including Okta s CRM system (Salesforce), marketing automation platform (Adobe Marketo Engage), and connected infrastructure which includes tools spanning sales outreach (Outreach), ABM (6Sense, Folloze), and data enrichment (Clay, Clearbit).The Sr. Marketing Data Operations Analyst will contribute to a number of critical areas supporting Okta s drive towards operational excellence across its marketing technology estate. This includes driving overall database health and improving data quality, the management of integrations in the data operations function and the conducting of ongoing data maintenance as well as processes to support these efforts.The role is integral to delivering a program of technical efficiency, operational excellence and a supporting framework of data-driven insights from within the Marketing Data Operations & Technology team. This role requires strong analytical skills, attention to detail and the ability to collaborate with cross functional teams. As such the successful candidate will be able to demonstrate a data-driven marketing mindset and have demonstrable experience of working within a data operations function or role to support and drive marketing performance. Job Duties And Responsibilities : Manage and drive data cleansing initiatives and enrichment processes to improve data accuracy and completeness. Administer and maintain key data enrichment marketing technology tools, with a focus on Clay and Clearbit, ensuring optimal configuration and utilization. Partner closely with key Marketing stakeholders to create and manage new use cases and workflows within our data enrichment tools - creating business requirement docs, technical architectural flows, and monitoring/measuring business impact. Partner closely with the greater Marketing Operations team to manage data updates, maintenance, and logic within 6sense to support effective ABM strategies. Identifying data gaps, discrepancies and issues and, where appropriate, owning the design and implementation of processes to improve these issues. Assist with manual data load fixes across various platforms (Salesforce, Marketo, etc), ensuring data integrity and resolving data discrepancies. Provide miscellaneous data operations tool support and fulfill tool provisioning requests, ensuring users have the necessary access and functionality. Drive and collaborate on the creation of a Marketing Data Ops Data Dictionary, ensuring data governance and clarity across tools and systems. Skills & Experience: Required3+ years of experience working in a data operations function or role supporting go-to-market teams RequiredExperience of working with Salesforce (preference for candidates who have worked directly with systems integrations with Salesforce. Salesforce certifications are a plus). Candidates should be comfortable with the core Salesforce Object models RequiredExperience of working with business stakeholders to understand existing workflows, business requirements and translate this into solution design and delivery. RequiredStrong critical thinker and problem solver, with an eye for detail PreferredKnowledge of SQL (for analytics) and comfortable querying data-warehouses for analytical purposes (such as SnowFlake) PreferredCandidates with experience of integrating with analytics and data orchestrations platforms (Openprise, FiveTran, Tableau, Datorama, Google Data Studio/Looker Studio). Preferred Candidates with exposure to a range of Marketing Technology applicationsFor example: Sales outreach platformsSuch as Outreach / SalesLoft. ABM platformsSuch as 6Sense / Folloze. Optimization/ Personalization platformssuch as Intellimize / Optimizely Data Enrichment ToolsSuch as Leadspace/ Clay / ZoomInfo / Clearbit This role requires in-person onboarding and travel to our Bengaluru, IN office during the first week of employment.
Posted 1 month ago
5.0 - 10.0 years
8 - 18 Lacs
Pune, Gurugram, Bengaluru
Work from Office
Role: Lead Analyst (Retail Analytics) Exp: 5-10 years Work location: Bangalore, Chennai, Hyderabad, Pune, Mumbai, Gurgaon Mandatory Skills: SQL + Python + Tableau or PowerBI or Datorama or Looker Studio + Advanced Excel + Statistical Modelling + Retail Analytics Good to have skills: R, SAS, Deep Learning, Artificial Intelligence Interested candidates can share their profiles with bindu@logicalhiring.com References are welcome! For other open roles, please visit - www.logicalhiring.com
Posted 1 month ago
3.0 - 8.0 years
5 - 15 Lacs
Pune, Gurugram, Bengaluru
Hybrid
Role: Senior Analyst (Retail Analytics) Exp: 3-8 years Work location: Bangalore, Chennai, Hyderabad, Pune, Mumbai, Gurgaon Mandatory Skills: SQL + Python + Tableau or PowerBI or Datorama or Looker Studio + Advanced Excel + Statistical Modelling + Retail Analytics Good to have skills: R, SAS, Deep Learning, Artificial Intelligence Interested candidates can share their profiles with bindu@logicalhiring.com References are welcome! For other open roles, please visit - www.logicalhiring.com
Posted 1 month ago
4.0 - 6.0 years
15 - 21 Lacs
Bengaluru
Work from Office
Overview About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities This is an exciting role and would entail you to Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders You will be working closely with Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function Qualifications This may be the right role for you if you have 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Data management and reporting using different tools like Datorama & SQL. Mandatory hands on knowledge on Datorama is required Strong working knowledge of Excel is mandatory. Strong knowledge on the media metrics, custom calculations, metrics co-relation and data governance. Any other Visualization tool like Power BI /Tableau is good to have. Knowledge of BI tools and Python/R etc good-to-have Ability to identify and help determine key performance indicators for the clients. Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms
Posted 2 months ago
6.0 - 9.0 years
15 - 21 Lacs
Bengaluru
Work from Office
Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Hands on experience in Datorama, Alteryx, Excel is mandatory in Media Domain Knowledge on SQL, Python, Tableau is good to have. Ability to identify and help determine key performance indicators for the clients. Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms
Posted 2 months ago
5.0 - 10.0 years
10 - 20 Lacs
Chennai
Hybrid
The Operations Engineer will work in collaboration with and under the direction of the Manager of Data Engineering, Advanced Analytics to provide operational services, governance, and incident management solutions for the Analytics team. This includes modifying existing data ingestion workflows, releases to QA and Prod, working closely with cross functional teams and providing production support for daily issues. Essential Job Functions: * Takes ownership of customer issues reported and see problems through to resolution * Researches, diagnoses, troubleshoots and identifies solutions to resolve customer issues * Follows standard procedures for proper escalation of unresolved issues to the appropriate internal teams * Provides prompt and accurate feedback to customers * Ensures proper recording and closure of all issues * Prepares accurate and timely reports * Documents knowledge in the form of knowledge base tech notes and articles Other Responsibilities: * Be part of on-call rotation * Support QA and production releases, off-hours if needed * Work with developers to troubleshoot issues * Attend daily standups * Create and maintain support documentation (Jira/Confluence) Minimum Qualifications and Job Requirements: * Proven working experience in enterprise technical support * Basic knowledge of systems, utilities, and scripting * Strong problem-solving skills * Excellent client-facing skills * Excellent written and verbal communication skills * Experience with Microsoft Azure including Azure Data Factory (ADF), Databricks, ADLS (Gen2) * Experience with system administration and SFTP * Experience leveraging analytics team tools such as Alteryx or other ETL tools * Experience with data visualization software (e.g. Domo, Datorama) * Experience with SQL programming * Experience automating routine data tasks using various software tools (e.g., Jenkins, Nexus, SonarQube, Rundeck, Task Scheduler)
Posted 2 months ago
4.0 - 9.0 years
6 - 13 Lacs
Pune, Chennai, Bengaluru
Hybrid
Key Responsibilities: Lead the delivery and implementation of scalable BI solutions using IBM Cognos. Collaborate with cross-functional teams to define project scope, timelines, and resource requirements. Design and implement custom, device-responsive layouts for dashboards and reports. Integrate dynamic data sources, enabling real-time or near-real-time data updates. Utilize advanced charting libraries to create visually engaging and informative data visualizations. Apply frontend and backend scripting frameworks to extend dashboard capabilities and interactivity. Ensure BI solutions are optimized for performance, maintainability, and usability. Provide leadership and mentoring to junior developers or analysts on BI best practices and delivery standards. Preferred candidate profile 4 to 5 years of hands-on experience with IBM Cognos BI tools. • Proven experience leading large-scale BI/analytics projects from design through deployment. • Strong understanding of responsive dashboard design and UI/UX best practices. • Proficiency with scripting languages and frameworks for both frontend (JavaScript, HTML/CSS) and backend (e.g., Python, SQL) - Good to have not mandatory • Expertise in integrating charting and visualization libraries (e.g., D3.js, Highcharts)-Good to have not mandatory
Posted 2 months ago
5.0 - 10.0 years
1 - 4 Lacs
Chennai, Tiruchirapalli
Work from Office
Job Title:SFMC Developer Experience5-10 Years Location:Chennai, Trichy (Hybrid) : We are looking for a Salesforce Marketing Cloud (SFMC) Engagement Developer to join our dynamic team. The ideal candidate will have expertise in configuring, developing, and implementing solutions within SFMC, with a strong focus on Journey Builder, Automation Studio, Email Studio, and AMPscript. The role requires a deep understanding of customer segmentation, personalization, and multi-channel campaign execution to enhance engagement and drive business growth. Key Responsibilities: Develop and implement personalized, automated customer journeys using Journey Builder and Automation Studio. Design and optimize email templates using AMPscript, HTML, and CSS for dynamic content personalization. Work with Marketing Cloud APIs to integrate external data sources and enable seamless data synchronization. Leverage Data Extensions, SQL, and Contact Builder to manage and segment audiences efficiently. Collaborate with marketing, data, and business teams to translate requirements into SFMC solutions. Implement triggered sends, transactional messaging, and audience targeting to improve engagement. Monitor campaign performance, troubleshoot issues, and optimize workflows for efficiency. Ensure compliance with email marketing best practices, CAN-SPAM, and GDPR regulations. Required Skills & Qualifications: 5+ years of hands-on experience in Salesforce Marketing Cloud (SFMC) development. Proficiency in Journey Builder, Automation Studio, Email Studio, and Content Builder. Strong expertise in AMPscript, SQL, and SSJS (Server-Side JavaScript) for dynamic content and automation. Experience with REST and SOAP APIs for integrating SFMC with external systems. Understanding of Data Extensions, Contact Builder, and Audience Segmentation. Experience in multi-channel campaign execution (Email, SMS, Push, Advertising Studio). Ability to analyze marketing data and optimize customer engagement strategies. Strong problem-solving skills with a data-driven approach to campaign improvements. Familiarity with Salesforce CRM, Data Cloud, and Marketing Cloud Intelligence (Datorama) is a plus. Salesforce Marketing Cloud Developer Certification is highly desirable. If you are passionate about data-driven marketing and automation and have the technical skills to deliver personalized customer experiences, we’d love to hear from you!
Posted 2 months ago
6 - 8 years
15 - 21 Lacs
Bengaluru
Work from Office
Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Data management and reporting using different tools like Datorama & SQL. Mandatory hands on knowledge on Datorama is required Strong working knowledge of Excel is mandatory. Strong knowledge on the media metrics, custom calculations, metrics co-relation and data governance. Any other Visualization tool like Power BI/Alteryx/Tableau is good to have. Ability to identify and help determine key performance indicators for the clients. Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms
Posted 2 months ago
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