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Salesforce Developer Marketing Cloud - SFMC Campaign specialist

4 years

0 Lacs

Gurugram Haryana India

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

salesforce developer marketing design engagement data capture support workflow development orchestration html css javascript automation eloqua marketo crm personalization analyze

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Salesforce Marketing Cloud (SFMC) Campaign Specialist

Location: Gurugram

Experience: 4+ years

Type: FTE


Key Responsibilities:

  • Implement omnichannel campaigns as per brand/market agreements.
  • Design and execute cross-channel engagement workflows across email, web, webinars, and CLM.
  • Orchestrate engagement-driven campaigns in Salesforce Marketing Cloud.
  • Partner with creative and production teams to deliver assets across channels.
  • Coordinate with multiple markets to maintain localized campaign tactics and improve engagement scores.
  • Collaborate with platform teams to request features, data capture, and campaign enhancements.
  • Support UAT, ensuring workflows meet business requirements.

Required Skills:

  • Proficiency in Salesforce Marketing Cloud, including Journey Builder, Data Extensions, and AMPscript.
  • 5+ years of workflow development in SFMC.
  • Experience in omnichannel campaign orchestration and testing.
  • Basic HTML/CSS skills; JavaScript is a plus.
  • Knowledge of marketing automation platforms (e.g., Eloqua, Marketo, Adobe Campaign).

Desirable:

  • Understanding of CRM data structures and personalization strategies.
  • Ability to optimize workflows and analyze campaign performance.

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