Sales Officer

Job Summary

Achieve sales targets, manage distributors and retailers, and ensure strong brand visibility in the assigned territory

Key Responsibilities

Sales & Revenue Generation

• Achieve monthly, quarterly, and annual sales targets.
• Increase sales volume by developing relationships with retailers, distributors, and wholesalers. • Identify new business opportunities to expand market share.

Market & Retailer Management

• Regularly visit retail outlets to ensure product availability and visibility.
• Collect and analyze market feedback, competitor activities, and customer preferences.
• Address and resolve retailer concerns regarding pricing, supply, and product promotions.

Distributor & Channel Management

• Manage and develop relationships with distributors and stockists.
• Ensure proper inventory management and timely replenishment of stock.
• Monitor distributor performance and ensure adherence to company policies.

Promotions & Merchandising

• Execute trade promotions, in-store branding, and visibility campaigns.
• Work with marketing teams to drive promotional activities and product launches.

Reporting & Analysis

• Maintain and submit daily/weekly/monthly sales reports.
• Analyze sales data to identify trends and areas for improvement.
• Provide insights on competitor strategies and pricing.

Task Description

Secondary Sales

• Visit 50 to 60 retail outlets per day in the given beat as per PJP
• Cover newly opened oulets along the way
• Check stock levels at each outlet • Check validity and freshness. Arrange them in order.
• Collect orders for each outlet and update it in the sales force automation app
• Share the orders with the distributor at the end of the day
• Ensure supply to outlets as per the order taken
• Report the market situation in summary to the senior at the end of the day

Primary Sales

• Check physical stock at distributor godown, collect stock levels
• Maintain stocks in first-in first-out manner
• Collect payments from distirbutors as per the agreed terms
• Make primary order from distributor based on the desired stock level

Qualifications

• Education - Graduation Degree
• Experience 3+ years in FMCG industry
• Gender Male
• Age 25 to 45 years
• Location Localite to the given territory
• Language Local language proficiency (Kannada, Tulu)
• Traveling Own two-wheeler for daily travel
• Phone Smart phone with Android OS

Working Conditions

• Field work i.e. personal visit to retailers and distributors in own 2 wheeler
• Document the work done in the sales force automation app
• 9 hours of field work from 1st outlet to last outlet for the day
• 8 hours incase the beat is at an outside location
• Working from Monday to Saturday, Sunday holiday
• Report to Area Sales Manager

Knowledge (What they should know )

• FMCG Industry & Market Trends - Understanding of the FMCG sector, including consumer behavior, market trends, and competitive landscape.
• Sales & Distribution Network - Knowledge of general trade (GT) and modern trade (MT), and e-commerce sales channels.
• Product Knowledge - In-depth knowledge of the companys products, benefits, and differentiators.
• Retail & Trade Marketing - Understanding promotional strategies, merchandising, and branding at retail points.
• Sales Analytics - Ability to interpret sales data, analyze trends, and derive actionable insights.
• Geographical Insights - Awareness of the assigned territorys consumer preferences, demographics, and competitor activities.

Skills (What they should be able to do)

• Sales & Negotiation - Strong ability to pitch products, close deals, and negotiate pricing and margins.
• Communication & Persuasion - Clear and effective communication with distributors, retailers, and internal teams.
• Relationship Management - Building and maintaining long-term partnerships with retailers and distributors.
• Problem-Solving - Quickly addressing customer complaints, stock issues, and market challenges.
• Time & Territory Management - Efficiently covering the assigned region, planning store visits, and optimizing routes.
• Reporting & Data Analysis - Using MS Excel and CRM tools to track sales performance, forecast demand, and report findings.
• Teamwork & Collaboration - Working with internal teams (marketing, logistics, finance) for smooth execution.

Attitude (How they should approach the job)

• Proactive & Target-Driven - Passion for achieving and exceeding sales targets.
• Customer-Centric Mindset - Focused on customer satisfaction and service excellence.
• Resilience & Adaptability - Ability to handle rejections, tough market conditions, and changing strategies.
• Integrity & Professionalism - Honest and ethical approach in sales dealings.
• Self-Motivated & Energetic - Ability to work independently with a go-getter attitude.
• Competitive Spirit - Willingness to outperform competitors and continuously improve.

Compensation

• Fixed Salary defined in terms of CTC

• Incentives - ` 3,000 per month on achieving 100% of the monthly target, proportionally above 90% of the target

• Traveling expenses at ` 3 per km

• Daily Allowance of ` 75 per day

• ESI, PF as applicable

• Paid Leaves