Sales & Marketing Executive

Key Responsibilities:

● Contribute to the development and execution of comprehensive marketing plans to drive enrollment

in cybersecurity courses and programs.

● Identify target markets and develop strategies to reach prospective students, professionals, and

corporate clients.

● Create compelling content to showcase the academy's expertise and offerings in the cybersecurity

domain.

● Coordinate and execute marketing campaigns across various channels, focusing on digital platforms,

industry events, and partnerships.

● Establish and maintain relationships with industry influencers, educational institutions, and potential

corporate partners to expand the academy's reach and collaborations.

● Collaborate with internal teams to ensure alignment of marketing efforts with course offerings and

industry trends.

● Monitor campaign performance using analytics tools to optimise marketing strategies and improve

conversion rates.

● Prepare regular reports on marketing KPIs, including student enrollments, leads generated, and

conversion rates.

● Creating development plans and forecasting revenue targets and growth projections.

● Identifying market opportunities through meetings, networking and other channels

● Conduct comprehensive market research and competitive analysis to identify opportunities, threats,

and industry trends. Present these findings to management to inform strategy development.

● Liaising with Management to develop marketing strategies.

● Create proposals and implement payment systems within agreements.

● Prepare presentations and marketing plans for new clients.

● Develop a market visit itinerary and conduct visits according to the schedule.

● Work diligently to resolve unique and recurring complaints, promoting loyalty and enhancing

operations.

● Develop marketing strategies for higher marketing penetration and achievement of business growth.

● The position entails periodic travel for meetings, client interactions, event coordination, and

conducting market research.

● Additional duties may be introduced as needed, in accordance with the organisation's requirements.

Job Type: Full-time

Pay: From ₹15,000.00 per month

Benefits:

• Cell phone reimbursement

Language:

• English (Required)
• English and Malayalam (Required)

Location:

• Trivandrum, Kerala (Preferred)

Willingness to travel:

• 50% (Required)

Work Location: In person

Application Deadline: 21/07/2025
Expected Start Date: 21/07/2025