Sales & Marketing Executive :Agro Sales

Job Summary:

The Sales & Marketing Executive (Agro Sales) is responsible for driving sales growth of agricultural products such as seeds, fertilizers, pesticides, and related inputs. The role involves promoting products to farmers, agri-dealers, and distributors, building long-term relationships, organizing marketing campaigns, and ensuring overall business development in the assigned territory.

Key Responsibilities:1. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for agro-products.
• Identify and onboard new dealers, distributors, and retail partners.
• Conduct field visits to promote products and ensure product availability in rural markets.
• Expand market reach by identifying potential villages and new agricultural areas.

2. Marketing & Promotion

• Plan and execute farmer meetings, product demonstrations, and field days.
• Distribute promotional materials like leaflets, banners, and posters.
• Participate in agricultural fairs and exhibitions to enhance brand visibility.
• Support new product launches through targeted marketing activities.

3. Customer Relationship Management

• Develop and maintain strong relationships with farmers, distributors, and retailers.
• Provide after-sales support and address customer queries.
• Gather feedback to understand product performance and customer needs.

4. Market Research & Analysis

• Study competitor activities, pricing strategies, and new product trends.
• Analyze soil, crop, and climate conditions to promote suitable products.
• Prepare reports on market potential and recommend sales strategies.

5. Reporting & Coordination

• Maintain daily sales reports, collection records, and stock updates.
• Coordinate with logistics and supply teams for smooth product delivery.
• Share field insights with marketing and product development teams.

Required Qualifications and Skills:

• Education:
• B.Sc. (Agriculture) / M.Sc. (Agriculture) / BBA or MBA (Marketing)
• Experience:
• 1–3 years of experience in agrochemical, seed, or fertilizer sales preferred.
• Skills:
• Strong interpersonal and communication skills
• Knowledge of crops, farming practices, and rural markets
• Negotiation and persuasion ability
• Proficiency in MS Office and report preparation
• Willingness to travel extensively in rural areas

Key Performance Indicators (KPIs):

• Sales volume and revenue achievement
• Number of new customers and distributors added
• Farmer engagement activities conducted
• Market share increase
• Timely reporting and documentation

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person