Sales Manager

Sales Specialist FMCG E-commerce & Q-commerce

Key Responsibilities

Sales Growth & Revenue Optimization (FMCG Focus)

• Develop and execute sales strategies for E-commerce & Q-commerce channels to achieve revenue targets.
• Monitor FMCG market trends and adjust pricing, promotions, and assortment accordingly.
• Ensure high visibility, search ranking, and conversion rates of FMCG SKUs across platforms.
  

Vendor & Platform Negotiations

• Negotiate with marketplace partners for better margins, visibility, and trade promotions.
• Manage vendor agreements, trade marketing budgets, and resolve disputes effectively.
• Optimize profitability through strategic planning of slotting fees and deals.
  

Performance Marketing & Demand Generation

• Work closely with the marketing team to plan and optimize PPC campaigns, Amazon Ads, Google Shopping, etc.
• Analyze campaign performance, ROI of promotions, and competitor activities to improve sales.
• Align E-commerce goals with social media and influencer campaigns.
  

Q-commerce Strategy

• Expand presence on Q-commerce platforms by identifying new opportunities and onboarding partners.
• Plan product bundling and fast-moving SKU strategies to boost quick delivery sales.
• Monitor stock levels and avoid out-of-stock situations through real-time coordination.
  

Cross-functional Leadership

• Coordinate with supply chain, logistics, and category teams for seamless operations.
• Plan inventory forecasts, product launches, and campaigns in collaboration with internal teams.
• Train and guide junior team members and sales support staff.
  

Desired Candidate Profile

Must-Have:

• 1+ years of experience in FMCG E-commerce & Q-commerce sales.
• Expertise in managing marketplaces (Amazon, Flipkart, Blinkit, Zepto, etc.).
• Strong vendor negotiation and trade marketing skills.
• Familiarity with PPC, SEO, Seller Central, Google Analytics, Excel.
• Data-driven approach with strong analytical and problem-solving skills

Preferred:

• Experience managing a small team.
• Knowledge of FMCG supply chain processes (expiry, bulk discounts).
• Familiarity with ERP/OMS tools like Unicommerce, SAP