Advertising & Performance Marketing Specialist -eCommerce

Advertising & Performance Marketing Specialist -- Ecommerce

Key Responsibilities:

Campaign Planning & Execution

• Develop and execute performance marketing campaigns tailored to quick commerce and e-commerce channels.
• Plan and implement platform-specific promotions, sponsored listings, banner ads, and co-branded campaigns.
• Collaborate with platform partners to launch exclusive offers and initiatives.
  

Optimization & Analysis

• Monitor key campaign metrics (CTR, CPA, ROAS, conversion rates) and optimize continuously.
• Run A/B tests, keyword optimization, and creative experiments to improve campaign performance.
• Leverage analytics dashboards and data insights to identify trends, gaps, and opportunities.
  

Budget Management

• Allocate budgets efficiently across platforms and monitor ROI daily, weekly, and monthly.
• Recommend budget adjustments based on campaign performance and business priorities.
• Report regularly on budget utilization and effectiveness.
  

Collaboration & Coordination

• Work closely with creative and content teams to develop high-performing ad creatives.
• Align campaign objectives with sales, e-commerce, and supply chain teams.
• Ensure adequate inventory during campaigns and seamless cross-team execution.
  

Platform & Market Analysis

• Stay updated on platform algorithms, ad innovations, and quick commerce trends.
• Conduct competitor benchmarking and consumer behavior analysis to refine targeting strategies.
• Use insights to recommend new initiatives and growth opportunities.
  

Customer Retention & Loyalty

• Design targeted campaigns to re-engage dormant customers and encourage repeat purchases.
• Develop strategies to reduce churn and increase customer lifetime value.
  

Account & Relationship Management

• Build and maintain strong relationships with quick commerce and e-commerce platform partners.
• Negotiate trade terms, promotional agreements, and pricing with stakeholders.
• Act as the primary point of contact for all platform-related advertising and marketing activities.
  

Product Visibility & Merchandising

• Optimize product listings, search keywords, category placements, and digital shelf presence.
• Ensure accuracy and brand alignment in product descriptions, imagery, and pricing.
• Execute merchandising plans, bundling, and seasonal campaigns to maximize visibility.
  

Sales Monitoring & Reporting

• Track sales performance across platforms and prepare detailed KPI and campaign effectiveness reports.
• Use analytics tools to recommend corrective actions to address performance gaps.
  

Customer Experience & Feedback

• Monitor customer reviews and take steps to enhance ratings and resolve concerns.
• Ensure a seamless customer experience in collaboration with internal and external teams.
  

Market & Competitor Intelligence

• Keep abreast of competitive activity and recommend strategies to maintain a market edge.
• Monitor quick commerce trends and customer preferences to stay ahead of the curve.
  

Desired Candidate Profile:

Must-Have:

• Proven experience in performance marketing and advertising for e-commerce/quick commerce platforms.
• Expertise in campaign planning, budget management, and analytics.
• Strong understanding of platform algorithms and consumer behavior in the digital retail space.
• Excellent negotiation and account management skills.
• Proficiency in analytics tools, Excel, and platform dashboards.

Preferred:

• FMCG/Q-commerce experience.
• Experience with customer retention and loyalty campaigns.
• Knowledge of merchandising and inventory planning in an online environment.