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We are seeking a skilled Advertising & Performance Marketing Specialist -- Ecommerce to lead our digital campaigns and drive growth across quick commerce and e-commerce platforms. The role involves planning, executing, and optimizing high-impact performance marketing campaigns; managing budgets; collaborating with cross-functional teams; and ensuring strong partnerships with key platforms like Blinkit, Zepto, Amazon, Flipkart, and Swiggy Instamart. Key Responsibilities: Campaign Planning & Execution Develop and execute performance marketing campaigns tailored to quick commerce and e-commerce channels. Plan and implement platform-specific promotions, sponsored listings, banner ads, and co-branded campaigns. Collaborate with platform partners to launch exclusive offers and initiatives. Optimization & Analysis Monitor key campaign metrics (CTR, CPA, ROAS, conversion rates) and optimize continuously. Run A/B tests, keyword optimization, and creative experiments to improve campaign performance. Leverage analytics dashboards and data insights to identify trends, gaps, and opportunities. Budget Management Allocate budgets efficiently across platforms and monitor ROI daily, weekly, and monthly. Recommend budget adjustments based on campaign performance and business priorities. Report regularly on budget utilization and effectiveness. Collaboration & Coordination Work closely with creative and content teams to develop high-performing ad creatives. Align campaign objectives with sales, e-commerce, and supply chain teams. Ensure adequate inventory during campaigns and seamless cross-team execution. Platform & Market Analysis Stay updated on platform algorithms, ad innovations, and quick commerce trends. Conduct competitor benchmarking and consumer behavior analysis to refine targeting strategies. Use insights to recommend new initiatives and growth opportunities. Customer Retention & Loyalty Design targeted campaigns to re-engage dormant customers and encourage repeat purchases. Develop strategies to reduce churn and increase customer lifetime value. Account & Relationship Management Build and maintain strong relationships with quick commerce and e-commerce platform partners. Negotiate trade terms, promotional agreements, and pricing with stakeholders. Act as the primary point of contact for all platform-related advertising and marketing activities. Product Visibility & Merchandising Optimize product listings, search keywords, category placements, and digital shelf presence. Ensure accuracy and brand alignment in product descriptions, imagery, and pricing. Execute merchandising plans, bundling, and seasonal campaigns to maximize visibility. Sales Monitoring & Reporting Track sales performance across platforms and prepare detailed KPI and campaign effectiveness reports. Use analytics tools to recommend corrective actions to address performance gaps. Customer Experience & Feedback Monitor customer reviews and take steps to enhance ratings and resolve concerns. Ensure a seamless customer experience in collaboration with internal and external teams. Market & Competitor Intelligence Keep abreast of competitive activity and recommend strategies to maintain a market edge. Monitor quick commerce trends and customer preferences to stay ahead of the curve. Desired Candidate Profile: Must-Have: Proven experience in performance marketing and advertising for e-commerce/quick commerce platforms. Expertise in campaign planning, budget management, and analytics. Strong understanding of platform algorithms and consumer behavior in the digital retail space. Excellent negotiation and account management skills. Proficiency in analytics tools, Excel, and platform dashboards. Preferred: FMCG/Q-commerce experience. Experience with customer retention and loyalty campaigns. Knowledge of merchandising and inventory planning in an online environment.

Job Title: Performance Marketing Specialist (Amazon.in & Flipkart Growth Expert) *Fast-track to Digital Marketing Head for top performers* Experience: 3-5 years scaling Indian e-commerce brands (Amazon.in & Flipkart must) Location: Navi Mumbai HQ Direct Access to platform account managers CTC: 5-7L fixed + 1.5L performance bonus (Quarterly payout for ROAS>3.5) Tools Budget: 75K/year for tools of your choice (Helium 10, Seller Tools, etc.) Why Join Yumleys? Scaled from 1L to 50L/month on marketplaces in 180 days Own 15L+/month ad budgets with complete creative control VIP Partner Status with Amazon.in & Flipkart growth teams Your Mission: 1. Profit-First Scaling Drive Amazon.in Sponsored Ads under 18% ACOS Dominate Flipkart Growth Hub through strategic promo bidding 2. Hyper-Local Optimization Slash RTOs in critical PINs (400601, 560001) Time campaigns for 10+ regional festivals annually 3. Leadership Opportunity Build and mentor a 3-member performance team Present monthly conquest plans directly to founders Prove Your Skills (Pre-Interview Task): 1. Share screenshot of your best Amazon.in campaign (ROAS>3.5) 2. Diagnose our underperforming Diwali campaign (case study provided) Perks That Matter: 12-month promotion path to leadership role 75K/year tool allowance + premium software access Apply Now: hr@yumleys.in Subject: *"Performance Pro - [Your Name] | [Highest GMV Achieved]"* Contact Us: Email: hr@yumleys.in For more information about our team, culture and products, please visit our social media handles and company website. Website : www.yumleys.in

Handle Amazon/Flipkart listings, inventory, pricing, and ads. Run and optimize ad campaigns, conduct keyword and competitor research, and generate reports. Requires SEO knowledge and experience, Excel skills, Seller Central experience, and strong analytical and communication skills.