Sales Manager

Job Title:

Location:

Company:

Company Description

Sunlord International is a one-stop, integrated solution provider for industrial and commercial sourcing needs. Established in 2018, the company has grown into a trusted distributor of industrial products, offering technical and sourcing solutions that help clients reduce costs, optimize inventory, and improve production efficiency. Sunlord International also acts as an extended warehouse for its customers, enabling low inventory holding and uninterrupted operations.

Job Summary

Sales Manager (B2B)

Key Responsibilities

• Develop, manage, and grow B2B sales accounts for wire & cable products in assigned territories
• Identify, onboard, and develop new OEM and industrial customers to drive sustainable business growth
• Build and maintain strong technical and commercial relationships with key accounts, including:
• Wire harness manufacturers
• EV & lithium-ion battery pack manufacturers
• Control panel builders & switchgear OEMs
• Machinery and automation equipment manufacturers
• Electrical and industrial system integrators
• Conduct regular customer visits to understand application requirements and recommend suitable solutions
• Negotiate pricing, commercial terms, and contracts as per company guidelines
• Coordinate with internal teams (production, quality, dispatch) to ensure timely order fulfillment and high customer satisfaction
• Track market trends, competitor activities, and customer feedback to identify new business opportunities

Desired Candidate Profile

• Education:

  Diploma / B.E. / B.Tech or Graduate with relevant industrial sales experience

• Experience:

  3–5 years of B2B sales experience in the wire & cable industry (preferably with Tier-2 or Tier-3 manufacturers)

Industry / Customer Exposure

• Wire harness manufacturers
• EV battery pack / lithium-ion system manufacturers
• Control panel & switchboard builders
• Automation & machinery OEMs
• Industrial electrical OEMs / distributors

Key Skills

• Strong technical understanding of wire & cable applications
• Excellent B2B relationship management and negotiation skills
• Self-motivated and target-driven approach
• Strong communication, reporting, and presentation skills
• Willingness to travel extensively within the assigned region

Compensation

Attractive fixed salary with performance-based incentives, aligned with experience and results.

Notes

• Priority will be given to candidates with direct OEM and industrial sales experience
• Candidates with an existing customer network in relevant sectors will be preferred