Sales Manager

Key Responsibilities1. B2B Client AcquisitionIdentify and onboard new: Retail jewellery stores Wholesalers / distributors Expand company presence in assigned territories or markets Build a strong pipeline of potential B2B buyers 2. Relationship ManagementMaintain long-term relationships with existing clients Act as the primary point of contact for: Orders Design requirements Pricing discussions Delivery timelines Ensure high client satisfaction and repeat business 3. Order Generation & Follow-upsPresent collections (physical / catalogue / digital) Convert inquiries into confirmed orders Follow up on: Sampling approvals Order confirmations Pending payments Coordinate closely with production and dispatch teams 4. Product & Market KnowledgeUnderstand and communicate: Jewellery designs, weights, and pricing structures Market trends and customer preferences Provide market feedback to design and production teams 5. Sales Targets & Revenue GrowthAchieve assigned monthly / quarterly / annual sales targets Increase average order value and frequency per client Focus on profitable product mix and margin discipline 6. Pricing & NegotiationNegotiate pricing within approved margins Handle trade discounts, schemes, and credit terms as per company policy Ensure no unauthorized commitments to clients 7. Payment & Credit Control SupportEnsure timely payment collection from clients Coordinate with accounts team for: Outstanding follow-ups Credit limit adherence Escalate payment risks promptly 8. Trade Shows & Market VisitsRepresent the company at: Jewellery exhibitions Trade shows Market visits Conduct regular client visits for relationship strengthening 9. Reporting & DocumentationMaintain records of: Client interactions Orders and follow-ups Market intelligence Submit periodic sales reports to management Required Skills & CompetenciesStrong B2B sales and negotiation skills Excellent communication and relationship-building ability Deep understanding of jewellery trade practices Ability to handle objections and close deals Self-driven, target-oriented, and disciplined Willingness to travel extensively Experience & QualificationsMinimum 2–8 years experience in B2B jewellery sales Prior experience dealing with retail jewellers / wholesalers mandatory Knowledge of gold jewellery pricing, making charges, and trade margins preferred Graduate preferred; experience valued over formal education Key Performance Indicators (KPIs)Sales revenue achieved vs target Number of active B2B clients Repeat order rate Payment collection efficiency Market expansion and new client acquisition Work EnvironmentField-intensive role with frequent travel Office coordination for order processing and follow-ups High accountability for revenue and relationships Authority & AccountabilityAuthorized to negotiate pricing within approved limits Accountable for order conversion, client satisfaction, and collections