Sales Manager Boche Brahmi Tea

Job Description

Job Title: Sales and Marketing Manager Brand: Boche Brahmi Tea Location: Kerala (Headquartered) Employment Type: Full-Time Experience Required: 8+ years (Tea sector experience mandatory) Job Summary: Boche Brahmi Tea is seeking a dynamic and experienced Sales and Marketing Manager to lead and expand its market presence across Kerala and beyond. The ideal candidate will have a strong background in the tea industry, proven expertise in distributor management, and a successful track record in designing and executing large-scale marketing campaigns. Candidates with experience in international markets will have an added advantage. Key Responsibilities: Develop and implement sales strategies to increase brand presence and achieve revenue targets across Kerala. Build and manage an efficient distributor network, ensuring smooth logistics, sales planning, and coverage. Design, plan, and execute promotional activities and marketing campaigns across both traditional and digital platforms. Lead a team of field sales representatives, ensuring performance tracking, coaching, and motivation. Establish and maintain strong relationships with channel partners, retailers, and key stakeholders. Conduct market research and competitor analysis to identify opportunities for growth and innovation. Coordinate with the production and supply chain teams to ensure demand forecasting and inventory management. Represent the brand at trade shows, expos, and other marketing events, both domestic and international. Monitor ROI on marketing activities and provide regular reports to senior management. Required Qualifications: Bachelor's or Master's degree in Marketing, Business Administration, or a related field. Minimum 8 years of experience in the tea sector, with a proven track record in sales and marketing leadership roles. In-depth knowledge of the Kerala FMCG market, especially tea product distribution and retailing. Strong expertise in distributor and sales team management. Hands-on experience running successful promotional activities and marketing campaigns at scale. Familiarity with digital marketing tools and CRM systems. Excellent communication, negotiation, and leadership skills. High energy, creativity, and ability to thrive in a fast-paced environment. Experience in managing or expanding into international markets will be considered a significant plus. Desirable Attributes: Passionate about health-focused beverages and herbal products. Ability to think strategically while maintaining strong attention to operational details. Entrepreneurial mindset with a proactive approach to business development. Job Types: Full-time, Permanent Benefits: Provident Fund Work Location: In person