Sales Manager -Alcohol Market

Position: Sales Manager – Alcohol Market
Location: Kolkata, West Bengal
Experience Required: Minimum 5 years in the Alcohol/Beverage industry

About the Role:

We are looking for an experienced and results-driven Sales Manager to lead our sales efforts in the alcoholic beverage sector, specifically focusing on beer, liquor, and spirits. The ideal candidate will have a proven track record in the alcohol market and will be responsible for driving revenue, developing sales strategies, managing key accounts, and leading a high-performing sales team.

Key Responsibilities:1. Sales Strategy & Execution

• Develop and implement comprehensive sales strategies tailored to the local alcohol market.
• Identify key target markets, customer segments, and promotional opportunities.
• Track and analyze sales performance to continuously optimize strategies.
• Forecast future sales based on historical data, market trends, and team performance.

2. Sales Target Management

• Set clear and achievable targets for the sales team aligned with overall company goals.
• Delegate responsibilities effectively across team members based on strengths and business priorities.

3. Client & Relationship Management

• Build and maintain long-term relationships with key clients, including hotel chains, bars, pubs, and lounges.
• Negotiate and finalize contracts ensuring win-win outcomes.
• Resolve customer concerns efficiently to ensure client satisfaction and loyalty.

4. Market Analysis & Reporting

• Conduct regular market and competitor analysis to identify trends, threats, and new opportunities.
• Prepare and present periodic sales reports, customer insights, and market feedback to the Head Office.
• Understand and utilize customer demographic data to tailor sales strategies.

5. Team Leadership & Development

• Lead, train, and motivate the sales team to ensure high morale and peak performance.
• Set the standard by leading field visits, closing key deals, and mentoring the team.
• Promote a results-oriented culture within the team.

6. Brand Promotion & Visibility

• Promote all company brands across various touchpoints to enhance brand visibility.
• Conduct visits and activations at institutional venues like 5-star hotels, premium bars, lounges, and restaurants.
• Coordinate with the marketing team to drive brand campaigns at the ground level.

7. Communication & Reporting

• Maintain regular communication and reporting to the Head Office.
• Provide updates on sales progress, market dynamics, and team performance.

Key Qualifications & Skills:

• Experience: Minimum 5 years in the alcohol/beverage industry, preferably in a managerial or territory-level sales role.
• Industry Knowledge: In-depth understanding of the alcohol market, regulatory environment, product trends, and distribution channels.
• Strong leadership and people management abilities.
• Excellent interpersonal and negotiation skills.
• Proficiency in sales reporting tools and CRM software.
• Highly analytical with the ability to interpret data and drive actionable strategies.

Preferred Candidate Background:

• Candidates exclusively from the alcohol, beer, or liquor industry will be considered.
• Experience working with major HORECA (Hotel/Restaurant/Café) chains and institutional clients.
• Strong network in the Kolkata and Eastern India market is a plus.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹55,000.00 per month

Benefits:

• Commuter assistance
• Flexible schedule

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Overtime pay
• Performance bonus

Experience:

• Alcohol sales: 3 years (Required)

Language:

• English (Preferred)

Work Location: In person