Sales Executive and Administration

Role & responsibilities

. Lead Handling & Customer Interaction

• Handle

  walk-in enquiries

• Answer and make

  inbound & outbound sales calls

• Respond to

  WhatsApp, Instagram, Facebook, website & ad leads

• Understand customer needs and eligibility
  
• Communicate course value, career outcomes, fees, and timelines
  

2. Sales & Conversion

• Convert enquiries into

  confirmed admissions

• Follow structured sales process
  
• Handle objections confidently
  
• Close sales within defined timelines
  
• Achieve daily, weekly, and monthly sales targets
  

3. Lead Management & Follow-Ups

• Maintain all leads in

  CRM / Google Sheet

• Categorize leads (hot / warm / cold)
  
• Perform consistent follow-ups
  
• Reduce lead leakage and no-shows
  
• Re-engage dropped or undecided leads
  

4. Online & Offline Platform Management

• Respond promptly to:
  
• Calls
  
• WhatsApp
  
• Instagram & Facebook DMs
  
• Website & listing platforms
  
• Maintain high response speed and professionalism
  
• Ensure

  no missed leads

5. Joining & Batch Coordination

• Ensure candidates

  join on time

• Coordinate with operations/trainers
  
• Confirm payments and documentation
  
• Track seat availability and batch starts
  
• Reduce last-minute dropouts
  

6. Reporting & Accountability

• Submit

  daily sales & activity reports

• Update pipeline and conversion status
  
• Track revenue collected vs target
  
• Share reasons for lost leads
  

What You Should EXPECT From a Sales Executive

Daily Expectations

• All enquiries responded
  
• Follow-ups completed
  
• Calls made as per target
  
• Pipeline updated
  
• Progress shared
  

Monthly Expectations

• Target achievement
  
• Stable conversion rate
  
• Timely batch fill-ups
  
• Revenue predictability
  

KPIs to Track (Very Important)

1. Leads handled per day
   
2. Calls made & received
   
3. Follow-ups completed
   
4. Conversion rate (%)
   
5. Admissions closed
   
6. Revenue generated
   
7. Joinings completed
   
8. Response time (calls & DMs)
   
9. Drop-off / no-show rate
   

Skills Required

• Strong communication & persuasion skills
  
• Sales mindset with ethical approach
  
• CRM & basic tech knowledge
  
• Objection handling
  
• Time management
  
• Follow-up discipline