Digital Marketing Manager

3 - 5 years

4 - 6 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

A. Performance Marketing

  • Run Meta Ads (Lead Generation, Awareness, Remarketing)
  • Run Google Ads (Search, Display, Leads)
  • Optimize campaigns, reduce cost per lead, improve ROI
  • Set up pixel, conversion tracking, analytics, UTM links

B. Content Creation & Social Media

  • Create reels, short videos, educational content (shoot + edit)
  • Design graphics using Canva
  • Write captions & social media copy
  • Plan monthly content calendars
  • Manage Instagram, YouTube, Facebook, LinkedIn

C. SEO & Website Management

  • Basic SEO (on-page, keyword research)
  • Upload blogs
  • Improve ranking for training institute keywords
  • Manage WordPress website pages & landing pages

D. Lead Management

  • Use Google Sheets / CRM to track leads
  • Create WhatsApp automation flows
  • Coordinate with counselor/placement team
  • Follow up with leads through marketing funnels

E. Branding & Growth

  • Develop overall marketing strategy & monthly plan
  • Competitor analysis
  • Create landing pages for ads
  • Build brand presence from scratch

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