Sales Development Representative

Senior SDR (Appointment Setting) Process Builder (35 yrs)

About the role-

Responsibilities:

? Build target lists and segments; enrich data via tools (LinkedIn Sales Navigator, Apollo/ZoomInfo, Lusha).

? Run multi-channel cadences (calls, email, social); 6080 effective dials/day equivalent.

? Qualify using BANT/GPCT; book meetings and handoff with crisp notes in CRM.

? Create and evolve SOPs: call guides, objection handling, email frameworks, QA checklist.

? A/B test messaging, subject lines, call blocks; report weekly on inputs ? outputs.

? Keep CRM immaculate (stages, tasks, dispositions, next steps).

? Partner with founders/AEs on feedback loop to tighten ICP and value props.

? Coach junior callers (as we scale) on tone, compliance, and productivity.

KPIs:

? Activities: 500-600 touches, 600800 dials.

? Connection rate, meeting-set rate, show rate, SQL rate.

? Booked meetings: 1220; SQLs: 610 (tune to ACV and list quality).

? Data QA error rate <2%; CRM SLA compliance >98%.

Requirements:

? 35 yrs in B2B appointment setting at an agency or sales-outsourcing firm.

? Proven US/EU calling; WPM & call-recording samples preferred.

? Fluency with HubSpot/Salesforce + dialer (e.g., Aircall, RingCentral) + outreach tool (Apollo/Outreach/Lemlist).

? Process thinker; comfortable writing SOPs and training others.

Role Design:

Must-haves:

Nice-to-haves: