Sales And Marketing Manager

Position Overview:

The

Key Responsibilities:

Sales Leadership & Strategy:

• Develop and implement effective sales strategies to achieve enrollment targets across multiple locations.

• Set clear sales goals, KPIs, and performance metrics for the sales team, ensuring alignment with overall institutional goals.

• Analyze market trends, competitor activities, and student needs to identify opportunities for growth and expansion.

• Build and maintain strong relationships with prospective students and their families, providing guidance and support throughout the admissions process.

• Represent the institution at recruitment events, fairs, open houses, and other community engagement activities.

• Collaborate with key stakeholders such as educational consultants, local schools, and community organizations to promote the institution and attract new students.

• Drive and manage sales performance, ensuring monthly and annual revenue targets are met.

Marketing Strategy & Execution:

• Develop and implement offline marketing strategies (ATL/BTL) that align with the institution's objectives and target audience.

• Plan, organize, and execute promotional events such as open houses, workshops, and community outreach programs to increase visibility and attract prospective students.

• Oversee the creation and production of print marketing materials (brochures, flyers, posters) that effectively communicate the institutions offerings and key messages.

• Plan and execute direct mail campaigns targeting prospective students and parents, ensuring effective messaging and design.

• Build and maintain relationships with local schools, organizations, and community groups to strengthen the institution's presence in the local education ecosystem.

• Conduct regular market research to identify industry trends, competitor strategies, and emerging opportunities in the education sector.

• Manage the offline marketing budget, ensuring efficient allocation of resources to maximize impact and ROI.

Performance Monitoring & Analysis:

• Track and analyze the performance of both sales and marketing initiatives, providing insights and recommendations for continuous improvement.

• Work closely with the admissions team to ensure alignment between sales efforts and marketing activities, ensuring a seamless experience for prospective students.

• Continuously evaluate and optimize the sales and marketing strategies to meet changing market demands and institutional needs.

Preferably Education Industry