RSM North 2

For more details, please call - Neeraj, Phone Number - 8266 921 786

We are hiring for a FMCG Company.

Job Title:

Area Handling - Punjab, HP, J&K and Part of Haryana.

Team Handling - He will be handling the team of ASM.

Preferably MBA from Tier 1 / Tier 2 B School.

Work Experience - 3 Yrs to 8 Yrs

CTC - Best in Industry

Candidates from FMCG Sector ONLY, needs to apply.

If you are a tenure ASM and looking for the next level in your Career, it's worth considering opportunity.

Tenure ASM are eligible to apply for this position.

Job Purpose:

To lead and drive regional sales operations in the General Trade (GT) channel by developing and executing robust sales and go-to-market strategies, optimizing the distribution network, and ensuring consistent revenue and market share growth in line with organizational goals.

Key Responsibilities:

Sales Strategy & Execution:

• Develop and implement regional sales plans aligned with national business objectives.
• Analyze sales trends, identify growth opportunities, and drive initiatives to achieve monthly, quarterly, and annual sales targets.
• Monitor KPIs, market share, and secondary sales data to ensure performance is on track.
• Conduct regular reviews with Area Sales Managers (ASMs) and Territory Sales Officers (TSOs) to ensure field execution.
  

Go-To-Market (GTM) Strategy

• Customize GTM strategies to suit regional dynamics including rural vs urban retail mix.
• Optimize the beat plan, outlet coverage, and salesforce deployment for maximum market penetration.
• Lead and manage product launches, promotions, and trade initiatives at the regional level.
• Ensure pricing, placement, and promotion execution is consistent and effective.
  

General Trade Channel Management

• Drive the growth and efficiency of General Trade through deep market coverage and strong distributor partnerships.
• Identify and onboard new distributors and retail partners to expand the company's footprint.
• Conduct market visits to maintain strong relationships with key retailers and gather competitive intelligence.
  

Distribution Network Management

• Develop a strong and agile distribution network to ensure product availability, visibility, and reach.
• Optimize distributor ROI by driving volume growth, operational efficiency, and compliance.
• Ensure effective stock management, order fulfillment, and timely secondary sales reporting.
• Monitor and manage distributor performance through regular audits and reviews.
  

Team Leadership & Development

• Lead, coach, and mentor a team of ASMs, TSOs, and field force to achieve high performance.
• Implement training and capability-building programs to upskill the sales team.
• Foster a performance-driven culture and reward high performers.
  

Business Intelligence & Reporting

• Track competitor activities and provide strategic insights to the leadership team.
• Use data analytics and field intelligence to identify business opportunities and risks.
• Submit accurate reports on sales performance, forecasts, and market trends.
  

Key KPIs:

• Primary and secondary sales growth
• Market share increase
• Distribution expansion (Numeric & Weighted)
• Outlet coverage & sales productivity
• GTM strategy implementation effectiveness
• Distributor ROI and engagement score
• Team performance and retention
  

Qualifications:

• MBA/PGDM from Tier 1 / 2 B School
• Minimum 3 Years of work experience in FMCG company in General Trade Sales.
  

Skills & Competencies:

• Strong understanding of General Trade and FMCG distribution models.
• Proven ability in territory planning and channel strategy.
• Excellent leadership and team management skills.
• Strategic thinking with execution focus.
• Analytical mindset with proficiency in sales data interpretation.
• Strong communication and negotiation skills.
• Tech-savvy with exposure to SFA, DMS, and CRM tools