Retention Marketing Manager

About the company

Treebo Hospitality Ventures is Indias most loved brand and one of the largest chains in the

budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers

travellers the unprecedented value proposition of high-quality stays at affordable prices

wherever they go. We are proud of putting dignity back into budget travel where earlier the

traveller was forced to contend with poor quality and hygiene.

Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality

expertise. Our operational ethos is clear and focused from Treebo Club, an innovative

distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a

cutting-edge SaaS solution and a comprehensive hotel management software.

With a strong technological foundation and a passion for hospitality, THV aims to deliver

exceptional experiences across our diverse portfolio. Our range of brands—Itsy Hotels, Treebo,

Treebo Premium and Medalio—provides a symphony of choices that blend quality, comfort and

affordability.

Treebo is a Great Places to Work certified organisation. We take immense pride in our culture

which is built on a strong foundation of 7 values. Some of these values include - “Exhibit Owner

Mindset” and “Have the humility and hunger to learn and help learn”, amongst others. We

strongly believe in offering our people - “Treebs”, as they are called - unmatched opportunities

to learn and grow. If you’re looking to work at a place that is built on strong fundamentals of

business and professional conduct, Treebo is the place for you.

About the role

We are looking for a performance-driven Email and WhatsApp Marketing Executive who can drive

repeat transactions by designing and executing effective customer nurturing campaigns. The role

involves managing domain reputation, ensuring high inbox delivery rates, and minimizing

unsubscribes. You will be responsible for end-to-end campaign planning, customer segmentation,

tracking performance through tools like MoEngage, WebEngage, or Netcore, and optimizing

communication based on data insights. A strong grasp of analytics, attention to detail, and the ability

to leverage current trends for moment marketing are key. Proven results in driving business growth

through email and WhatsApp marketing are essential.

Key Responsibilities

• Driving repeat transactions
• Designing and executing nurturing campaigns for loyal customers.
• Able to maintain good domain reputation and ensure good inbox delivery rate and

low unsubscribe rate

• Should be good with analytics and tracking data granularly
• Identify target audience and grow email lists
• Define multiple customer journeys for various categories and customer segments
• Proofread emails for clarity, grammar, and its compliance to briefs
• Ensure mobile-friendly email templates
• Ensure prompt and accurate communication with clients via email to minimize

unsubscribes

• Create and secure email databases
• Customer segmentation based on behaviour and demographics
• Should be able to plan ahead and optimise campaign communication on the fly

based on regular analysis

• Good research on current Trends and moment marketing opportunities

What we are looking for

• Hands-on experience with tools like Moengage or Webengage or Netcore etc.
• Min 1 year of driving business through WA marketing, with a minimum ROAS of 3
• Min 1 year of experience in end-to-end email marketing and domain reputation

management

• Knowledge on web analytical tools like Google Analytics
• Basic knowledge on Excel or Google sheets
• Basic Knowledge of HTML is a plus
• Ability to analyze data and provide evidence-based recommendations
• Proved results of business or revenue growth from email marketing/ marketing

communication

• Sense of ownership and pride in your performance and its impact on the

company’s success