Retail Marketing Manager

Heads Up For Tails

6 - 8 years

8 - 9 Lacs

gurugram

Posted:21 hours ago| Platform:

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Skills Required

campaign management retail marketing social media project management sem fmcg budgeting seo merchandising crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Retail Marketing Manager will play a pivotal role in driving sales, building brand awareness,and deepening customer engagement within our retail environments
"You ll lead the charge in developing and executing strategic marketing plans across in-store, regional, digital, and hyperlocal channels, working closely with internal teams and external partners to bring our brand to life store by store, city by city
""Strategy & Planning: Develop and implement integrated marketing strategies tailored to retail needs and business goals
Conceptualize and lead local/regional campaigns to drive footfall and customer engagement
Build annual retail marketing calendars in alignment with national brand plans
"Driving Sales & Revenue: Execute in-store and omnichannel campaigns designed to boost sales and customer loyalty
Leverage data and customer insights to optimize campaign effectiveness and conversion
"Community Engagement & Events: Plan and execute compelling events (eg
, adoption drives, seasonal celebrations, workshops) that build community, create buzz, and drive meaningful connections
Foster local partnerships with influencers, shelters, RWAs, and communities
"Campaign Management: Lead end-to-end execution of digital and in-store promotions, ensuring alignment with brand identity and business objectives
Oversee creation of POSM, VM displays, and experiential setups
"Data, Insights & Budgeting: Monitor campaign performance, analyze sales uplift, and derive actionable insights
Manage budgets effectively, ensuring efficient allocation across media and initiatives
"Cross-functional Collaboration: Work closely with retail ops, merchandising, sales, design, and digital teams to ensure seamless execution
Coordinate with agency partners for creative, media, and PR needs
"Innovation & Trendspotting: Stay updated on industry trends, consumer behavior, and emerging marketing tools to bring innovation to your work

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