Regional Sales Manager - South & West

Role & responsibilities

Role Overview

We are looking for a dynamic and consultative Truck Sales Manager to drive electric truck sales by deeply understanding customer needs and delivering tailored, value-driven solutions. This role is not about pushing a product but about enabling customers to make high-impact, financially sound decisions through EV adoption.

Key Responsibilities

• Market Development & Business Planning: Identify and map the full potential for PROPEL Electric Trucks in the assigned region. Conduct in-depth market analysis to uncover white spaces, evolving customer needs, and competitor strategies. Forecast regional demand and sales volumes, align targets with the annual business plan, and translate them into clear, actionable monthly and quarterly sales plans.
• Consultative Selling: Engage deeply with customers to understand their logistics models, operational challenges, and business priorities. Offer tailored EV truck solutions that address their specific requirements, focusing on solving problems, not pushing products.
• Value-Based Selling: Sell on value, not price. Clearly articulate the long-term benefits of EV adoption, including cost savings, operational efficiency, and environmental impact; positioning EVs as a strategic investment over ICE vehicles.
• Financial Acumen: Develop and present robust business cases using ROI models, depreciation analysis, and cashflow projections. Help customers see the financial viability and long-term gains of EV ownership through real-world data.
• Customer Education: Communicate the advantages of EV technology with clarity and conviction, helping customers make informed decisions on transitioning their fleets to electric mobility.
• Relationship Building: Build trust-based, long-term relationships with fleet operators, business owners, and logistics stakeholders. Approach every interaction with humility, credibility, and a customer-first mindset.
• Sales Execution & Deal Closure: Maintain high levels of discipline and follow-through across complex, long-cycle B2B deals. Use structured follow-ups, proactive engagement, and strong negotiation to convert opportunities into successful closures.
• Customer Satisfaction & Internal Collaboration: Ensure high customer satisfaction by working closely with internal teams (technical, service, delivery) to provide seamless support and on-time resolutions. Act as the customers internal champion to align delivery with expectations.

Preferred candidate profile

• Strong business acumen and comfort with financial models (TCO, ROI, Payback Period, etc.)

•Excellent verbal and written communication skills crisp, confident, and clear

•Ability to simplify complex concepts (like EV economics) for varied audiences

•High emotional intelligence, patience, and a humble approach to customer conversations

•Strong negotiation skills with the ability to close large ticket deals

•Self-driven, target-oriented, and resilient in a high-growth environment

•Goal-oriented and self-driven with strong perseverance to close long-cycle B2B deals

•Ability to think strategically while executing with discipline