Regional Sales Manager

Role Overview:

PWC Projects, Railway Supply Channels, CSD (Canteen Stores Department), CPC (Central Police Canteen)

Key Roles & Responsibilities:

1. Sales Strategy & Revenue Growth

• Develop and execute regional sales plans aligned with company objectives.
  
• Achieve primary & secondary sales targets across General Trade, Modern Trade & Institutional channels.
  
• Identify highpotential markets and drive numeric & weighted distribution expansion.
  

2. Institutional Business Management (PWC, Railways, CSD, CPC)

• Manage the entire institutional sales vertical including

  PWC Projects

  ,

  Indian Railways (IRCTC vendors, pantry service contractors, station catering)

  ,

  CSD Depots

  , and

  CPC canteens

  .
• Coordinate with government procurement departments and institutional partners for timely order processing and billing.
  
• Ensure product listings, compliance documentation, pricing updates & supply chain support for all institutional accounts.
  
• Monitor sales performance and drive growth through promotional plans and relationship management.
  

3. Channel & Distributor Management

• Appoint, train, and manage distributors, carry-and-forward agents, and stockists for smooth supply chain operations.
  
• Review distributor ROI, inventory levels, claims, credit hygiene, and adherence to company policies.
  
• Collaborate with field teams to ensure market penetration and availability as per The standards.
  

4. Team Leadership & Field Operations

• Lead, mentor, and motivate ASMs, SOs, and field sales teams to drive execution excellence.
  
• Conduct regular market visits, joint working, route planning, and beat optimization.
  
• Evaluate team performance, identify gaps, and implement training interventions.
  

5. Trade Marketing & Market Execution

• Plan and execute visibility, merchandising, and promotion activities through trade marketing.
  
• Ensure flawless execution of schemes, new product launches, and marketing campaigns.
  
• Track competitor activities, pricing trends, and market intelligence.
  

6. Operations, Compliance & Coordination

• Coordinate closely with supply chain, accounts, production, and HO teams for order fulfillment and issue resolution.
  
• Ensure adherence to compliance requirements for institutional sales including documentation, tenders, and audits.
  
• Manage periodic reporting including sales MIS, forecasting, and business reviews.
  

Key Skills & Competencies Required:

• Strong experience in

  Institutional Sales

  (Railways, CSD, CPC, PWC Projects).
• Good knowledge of

  FMCG sales, distribution management, and market dynamics

  .
• Excellent negotiation, communication, and relationship-building skills.
  
• Ability to lead teams and drive high-performance culture.
  
• Data-driven decision-making with proficiency in Excel, reporting, and forecasting.
  
• Problem-solving ability with strong execution and planning skills.
  

Qualifications & Experience:

• Graduate / MBA preferred.
  

• 7–12 years of FMCG sales experience

  , with minimum 3–5 years in a Regional/Area leadership role.
• Proven track record in handling

  Institutional Channels & Government Projects

  .

  Role & responsibilities

Intreasted Candidate can call on 740635331

Can share Resumes on thanujasree@ontimeglobal.in