Regional Marketing Executive

A BTL (Below-the-Line) Field Marketing Executive in the gold industry would be responsible for planning and executing marketing activities that directly engage with potential customers, focusing on building brand awareness and driving sales through localized, in-person interactions. This role often involves coordinating with retail partners, organizing promotional events, and managing on-ground marketing campaigns.  Here's a more detailed breakdown of the job description: Responsibilities: Develop and Execute BTL Strategies: Create and implement regional marketing plans to reach target audiences within the gold industry, focusing on lead generation and brand visibility through direct engagement.  Event Planning and Execution: Organize and participate in trade shows, exhibitions, and other promotional events to showcase gold products and engage with potential customers.  Retailer Collaboration: Partner with local jewelry stores and retailers to implement co-promotional activities, store branding, and other BTL initiatives.  On-Ground Activations: Manage and execute BTL activities such as product demonstrations, sample distribution, and other interactive experiences at various locations.  Market Research: Conduct market research to understand customer preferences, competitor activities, and identify new opportunities within the gold industry.  Performance Tracking: Monitor and analyze the effectiveness of BTL campaigns, tracking key metrics like lead generation, sales conversions, and brand awareness.  Budget Management: Manage regional marketing budgets, ensuring efficient allocation of resources and maximizing the impact of marketing spend.  Local Content Creation: Develop localized marketing materials, including brochures, flyers, and other promotional content, tailored to the specific target audience.  Team Leadership: Manage and motivate field marketing teams, providing guidance and support to ensure successful campaign execution.  Relationship Building: Build and maintain strong relationships with retailers, partners, and other stakeholders to drive business growth.  Skills and Qualifications: Experience: Prior experience in BTL marketing, preferably within the jewelry or gold industry, is often preferred.  Communication Skills: Excellent verbal and written communication skills are essential for interacting with customers, retailers, and team members.  Sales Acumen: A strong understanding of sales principles and the ability to drive sales through BTL activities is important.  Organizational Skills: Strong organizational and project management skills are needed to plan and execute multiple BTL activities simultaneously.  Analytical Skills: The ability to analyze marketing data and track campaign performance is crucial.  Creativity: The ability to develop innovative and engaging BTL campaigns is an advantage.  Local Market Knowledge: Understanding the local market dynamics and customer preferences is beneficial.  Proficiency in Local Languages: Depending on the region, fluency in local languages is often required.