Regional Expert Activation Manager

Haleon

8 - 13 years

9 - 13 Lacs

gurugram

Posted:3 hours ago| Platform:

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Skills Required

digital marketing event management branding brand activation brand communication business development advertising sales brand management marcom marketing promotions brand promotion atl marketing communication media planning btl events

Work Mode

Work from Office

Job Type

Full Time

Job Description

Drive regional expert category activations and above category initiatives to deliver overall business objectives with the help of HO expert marketing and RESM+ ZESMs in the Region.
Own brand wise expert Activation NFRS budget for the region, track spends and drive accountability for key regional NFRS inputs.
Digital Acumen to drive HHP KPIs for the region-registrations and engagement metrics like No of Pages- browsed, time spent etc.
Build and scale innovative partnerships with focus expert audience at scale- dentists, paeds, orthos, ENTs GP/CPs and pharmacies.
Deliver expert detailed portfolio topline & build operating rhythm around core commercial cycle- be the custodian of expert cover guide from HO to Region and customization and allocation to ZESMs Build operating rhythm around entire core commercial cycle deliver FC accuracy at region level within agreed limits for expert detailed brands Ensure seamless adoption of Power BI dashboards, Veeva for analytics to track ROI for expert activation spends, activity wise.
Partner with SFE team for monthly/quarterly inputs reconciliation as well as partnering for new initiatives like Exceed.AI
Identify and drive Rxber and Rxn increase in the region by driving activations for maintenance of HCP relationship, or for increase P/D or for converting non-Rxbers.

Strategic Thinking:

Building our brand love with customers & consumers through best[1]in-class visibility & impactful activations across relevant environments like in-clinics, in hospitals and pharmacies.

Stakeholder Management:

Work with HO Expert marketing teams, Regional Expert and GT sales team to deliver the required objectives on growth, activations, visibility and expert KPIs like Rxbers, Rx share, BRM

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