To ensure regional expert category activations and above category initiatives to deliver overall business objectives with the help of HO expert marketing and RESM+ ZESMs in the Region.
Drive digital Acumen to drive HHP KPIs for the region-registrations and engagement metrics like No of Pages- browsed, time spent etc. Build and scale innovative partnerships with focus expert audience at scale- dentists, paeds, GP/CPs and pharmacies. Moreover, a ZESM Activation, will be responsible to support all planning and executing of regional expert marketing plans and initiatives as decided.
Key Responsibilities
The role has the following key deliverables:
Execution Excellence:
Drive regional expert category activations and above category initiatives to deliver overall business objectives with the help of HO expert marketing and RESM+ ZESMs in the Region.
Own brand wise expert Activation NFRS budget for the region, track spends and drive accountability for key regional NFRS inputs. Digital Acumen to drive HHP KPIs for the region-registrations and engagement metrics like No of Pages- browsed, time spent etc. Build and scale innovative partnerships with focus expert audience at scale- dentists, paeds, GP/CPs and pharmacies.
Deliver expert detailed portfolio topline build operating rhythm around core commercial cycle- be the custodian of expert cover guide from HO to Region and customization and allocation to ZESMs
Build operating rhythm around entire core commercial cycle deliver FC accuracy at region level within agreed limits for expert detailed brands Ensure seamless adoption of Power BI dasboards, Veeva for analytics to track ROI for expert activation spends, activity wise. Partner with SFE team for monthly/quarterly inputs reconciliation as well as partnering for new initiatives like Exceed.AI Strategic Thinking: Building our brand love with customers consumers through best-in-class visibility impactful activations across relevant environments like in-clinics, in-hospitals and pharmacies.
Stakeholder Management: Work with HO Expert marketing teams, Regional Expert and GT sales team to deliver the required objectives on growth, activations, visibility and expert KPIs like Rxbers, Rx share, BRMO
Capability Building: Work with HO expert team, training teams expert RLT to build region reps capability develop talent pipeline for better succession planning.
Minimum Level of Job-Related Experience Required
8+ years of which at least 2 years will be as a first line sales manager in consumer/pharma industry. It would be preferred if the incumbent is handling similar role.
What we offer:
None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy and effort. So, we look to reward your contribution with a benefits package that includes but not limited to:
Annual bonuses that reflect Haleon s performance Hybrid@Haleon our philosophy to hybrid work and supporting individuals work/life balance Childcare support we offer enhanced maternity and paternity paid leave options for those important times as well as childcare options Life Insurance and Private Medical Package with additional preventive healthcare services for employees to provide protection and peace of mind Health and Wellbeing - programmes that take care of you physically and mentally Development Opportunities - future-ready training, so your skills are always up to date
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. . We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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