Referral Marketing Manager

Location

Mumbai (On-site - Andheri)

Role Overview

Referral Marketing Manager

Key Responsibilities

• Design, execute, and optimize

  referral programs

  across InCred’s product portfolio.
• Conduct

  cohort analysis, funnel analysis, and other data-driven assessments

  to identify opportunities for improving referral performance.
• Collaborate with

  growth, product, and marketing teams

  to integrate referral mechanisms in-app and across communication channels.
• Monitor KPIs such as

  referral conversion, activation, LTV, and virality coefficient

  , and take actions to improve performance.
• Analyze referral program performance and implement

  A/B tests and experiments

  to optimize incentives and messaging.
• Leverage

  data insights

  to segment users and create

  personalized referral journeys

  .
• Stay updated on

  industry trends and competitor programs

  to implement innovative referral strategies.

Requirements

• 3+ years of experience

  in

  referral or growth marketing

  , preferably in fintech or app-based products.
• Strong experience in

  data analysis, cohort analysis, and funnel optimization

  .
• Hands-on experience with

  analytics and marketing tools

  (Mixpanel, Amplitude, Google Analytics, Clevertap, etc.).
• Proven track record of

  designing referral programs that drive measurable growth

  .
• Strong

  analytical and problem-solving skills

  , with the ability to translate data into actionable strategies.
• Excellent collaboration, project management, and communication skills.

Good to Have

• Experience in

  fintech or BFSI domain

  .
• Knowledge of

  lifecycle and retention marketing

  .
• Exposure to

  AI/ML-driven personalization in referral programs

  .

What We Offer

• Opportunity to

  scale referral programs

  for a growing fintech app impacting millions of users.
• Dynamic work environment with

  cross-functional exposure

  .
• Competitive salary, performance incentives, and benefits.