Referral Marketing Manager

Core Responsibilities

• Strategy Development: Create and execute comprehensive referral marketing strategies to encourage existing customers to spread the word.
• Program Management: Design, launch, and oversee referral programs, including managing referral links and optimizing the customer enrollment process.
• Incentive & Reward Management: Select and manage appropriate incentives for referrers and referred customers to boost program participation.
• Data Analysis & Optimization: Track key referral metrics, analyze trends, and use data-driven insights to improve program effectiveness and maximize conversions.
• Customer Relationship Management: Foster strong relationships with existing customers to build loyalty and transform them into active brand advocates.
• Cross-Functional Collaboration: Work closely with marketing, sales, and customer success teams to ensure referral efforts align with overall business objectives.
• Performance Monitoring: Regularly monitor program performance, prepare reports for management, and make adjustments to optimize outcomes.
• Communication: Effectively communicate program details, benefits, and updates to both customers and internal stakeholders.

Required Skills

• Communication & Interpersonal Skills: Essential for building trust and relationships with customers and fostering collaboration with internal teams.
• Analytical Skills: To interpret referral data, measure success, and make informed decisions for program optimization.
• Marketing & Digital Marketing Experience: Understanding of digital marketing principles, including the use of CRM software.
• Consumer Behavior Understanding: To design effective programs that encourage customer engagement and advocacy.
• Time Management & Organization: To manage multiple aspects of referral programs and campaigns effectively.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person