Public Relations Specialist

Job Title: Public Relations Manager (Agency Experience Required)

Key Responsibilities

Client Servicing & Strategy

• Act as the primary point of contact for assigned clients, ensuring effective communication and seamless execution of PR campaigns.
• Collaborate with internal teams and clients to develop and implement strategic PR programs aligned with brand goals.
• Build and nurture long-term client relationships by consistently delivering results and value.
• Drive high-impact media coverage through interviews, feature stories, thought leadership, and innovative PR formats.

Content Development

• Create compelling brand narratives and business communication materials that reinforce brand positioning.
• Draft and design a variety of content assets including press releases, media kits, keynote presentations, case studies, in-house journals, and more.
• Translate brand vision and messaging into engaging content and PR deliverables that resonate with target audiences.
• Utilize PR tools for press release dissemination, media tracking, and performance reporting.

Media Relations & Influencer Engagement

• Develop and maintain strong relationships with top-tier media outlets, journalists, and industry influencers across sectors.
• Leverage media channels to secure consistent and high-quality coverage in national and trade publications.
• Identify, engage, and manage influencers and media partners to amplify brand presence and message delivery.
• Demonstrate a track record of securing Tier 1 media coverage across various industries.

Skills & Qualifications

• Minimum 4 years of experience in a reputed PR agency.
• Strong media network, especially with feature journalists and editors across print, digital, and broadcast.
• Excellent verbal and written communication skills.
• Proven ability in campaign planning, storytelling, and brand strategy.
• Creative mindset with strong presentation and organizational abilities.
• Ability to manage multiple clients and projects in a fast-paced environment.
• Familiarity with PR tools and performance metrics (e.g., Meltwater, Cision, etc.) is a plus.