Public Relations Manager

·      You will drive the brand building initiatives to take the institute to the forefront & further strengthen the brand positioning of the institute.

·      You will design content marketing strategies and set short-term goals.

·      You will develop content and manage a rich content/editorial calendar that attracts a qualified audience (Includes Social Media, Website, Print, Marketing Collaterals, Digital Campaigns, Blogs, PR articles).

·      You will collaborate & contribute towards research activities for launching new programs, develop 360-degree marketing plan for effective selling.

·      You will be responsible for doing media planning & initiate proposals towards effective brand building & imagery for the Institute.

·      You will grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

·      You will optimize our marketing automation and lead nurturing processes through email, SMS, content and social channels.

·      You have to establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

·      You will collaborate with design teams to produce high quality content.

·      You will edit, proof-read and improve content.

·      You have to optimize content considering SEO, Digital Campaign (Ad words, Facebook, Instagram) & Google Analytics.

·      You will share content through various channels, ensuring strong web presence.

·      You will assist in Affiliate Marketing.

·      You will have to manage online reputation (Quora, Google Reviews).

·      You will take ownership & participate in the Marketing events from time to time as per the organisational priorities.

·      The above job description may be treated as indicative & not exhaustive since the job profile & responsibilities will evolve in line with the organization structure from time to time.

·      You will drive the brand building initiatives to take the institute to the forefront & further strengthen the brand positioning of the institute.

·      You will design content marketing strategies and set short-term goals.

·      You will develop content and manage a rich content/editorial calendar that attracts a qualified audience (Includes Social Media, Website, Print, Marketing Collaterals, Digital Campaigns, Blogs, PR articles).

·      You will collaborate & contribute towards research activities for launching new programs, develop 360-degree marketing plan for effective selling.

·      You will be responsible for doing media planning & initiate proposals towards effective brand building & imagery for the Institute.

·      You will grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

·      You will optimize our marketing automation and lead nurturing processes through email, SMS, content and social channels.

·      You have to establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

·      You will collaborate with design teams to produce high quality content.

·      You will edit, proof-read and improve content.

·      You have to optimize content considering SEO, Digital Campaign (Ad words, Facebook, Instagram) & Google Analytics.

·      You will share content through various channels, ensuring strong web presence.

·      You will assist in Affiliate Marketing.

·      You will have to manage online reputation (Quora, Google Reviews).

·      You will take ownership & participate in the Marketing events from time to time as per the organisational priorities.

• ·      The above job description may be treated as indicative & not exhaustive since the job profile & responsibilities will evolve in line with the organization structure from time to time.