Public Relations Manager

Position Overview

We are seeking an experienced and dynamic Public Relations (PR) Manager to lead our brand communication and reputation-building initiatives in the jewellery industry. The PR Manager will be responsible for strengthening media relations, driving brand visibility, and managing public image, while ensuring alignment with the luxury and heritage positioning of our jewellery brand.

Key Responsibilities

Brand Communication & Strategy

• Develop and execute PR strategies to position the brand as a leader in luxury jewellery.
• Craft compelling press releases, feature articles, and brand stories to highlight collections, craftsmanship, heritage, and milestones.
• Ensure consistent brand messaging across all PR channels.

Media & Influencer Relations

• Build strong relationships with luxury, lifestyle, fashion, and jewellery media outlets.
• Collaborate with editors, stylists, fashion curators, and bloggers for brand placements.
• Partner with influencers and celebrities for jewellery endorsements and event collaborations.

Events & Launches

• Plan and manage PR activities for jewellery launches, exhibitions, trunk shows, and collaborations.
• Oversee red-carpet placements, magazine features, and high-profile client visibility.
• Handle sponsorships, partnerships, and participation in jewellery fairs (domestic & international).

Digital PR & Reputation Management

• Monitor online presence, press mentions, and client sentiment.
• Manage crisis communication, ensuring brand reputation is safeguarded.
• Collaborate with social media and marketing teams for digital PR campaigns.

Reporting & Market Insights

• Track PR campaigns, media coverage, and brand visibility.
• Prepare reports and provide insights on competitor PR activities.
• Recommend improvements based on media trends and industry developments.

Qualifications

• Bachelor’s degree in Mass Communication, Journalism, PR, Marketing, or related field (Master’s preferred).
• 5+ years of PR experience, preferably in luxury, jewellery, fashion, or lifestyle industries.
• Strong media network across luxury, lifestyle, and fashion platforms.
• Proven track record of successful PR campaigns and brand-building initiatives.

Skills Required

• Exceptional written and verbal communication skills.
• Strong networking and relationship-building abilities.
• Creativity in storytelling and campaign ideation.
• Knowledge of luxury consumer behaviour and jewellery market trends.
• Excellent crisis management and problem-solving skills.
• Proficiency in PR monitoring tools, media databases, and analytics.

KPIs (Key Performance Indicators)

• Quality and volume of media coverage in luxury/jewellery publications.
• Successful execution of brand launches and PR events.
• Growth in celebrity/influencer collaborations.
• Improvement in brand visibility and sentiment index.
• Strong, ongoing media relationships.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person