Public Relations Manager / Lead

Who We Are:

World Kabaddi Champions League (WKCL)

Flux Halo

About The Role:

Public Relations Manager

You will drive day-to-day PR execution, manage media relationships, support executive visibility, coordinate announcements, and protect brand reputation—especially through high-tempo periods like launches, signings, partnerships, live events, and crises.

What You’ll Do:

1) Media Relations & Coverage

• Build and maintain strong ties with journalists and editors across sports, business, and tech beats globally.
• Drive consistent coverage through high-quality features, interviews, podcasts, and op-eds.
• Efficiently manage incoming queries, coordinating approvals and official statements.
• Continually grow targeted media lists across key markets including GCC, India, MENA, and US/Europe.

2) Strategic Messaging & Narrative

• Translate complex company strategies into compelling messaging for the corporate, league, and athlete stories.
• Draft press releases, media advisories, briefing notes, and executive talk tracks.
• Ensure a unified brand voice across press, social media, investor materials, and partner communications.
• Position leadership and talent through keynote opportunities and thought-leadership placements.

3) Event PR & Launch Operations

• Lead PR for press conferences, team reveals, sponsor announcements, and auctions.
• Coordinate media accreditation, mixed zones, press seating, and hospitality during live events.
• Partner with production teams to ensure PR moments align with broadcast storylines.
• Manage the PR calendar, press kits, and archival of media assets.

4) Crisis & Reputation Management

• Proactively track media sentiment and potential risks related to integrity, injuries, or controversies.
• Execute crisis playbooks and holding statements during live events or reputational threats.
• Coordinate sensitive communications with legal, operations, and leadership teams.

5) Agency, Partner & Performance Management

• Manage regional PR agencies, including briefing, deliverables, and performance reviews.
• Align messaging and timing with broadcasters, sponsors, and franchises.
• Work with social/content teams to amplify earned media and manage influencer PR.
• Track coverage quality, sentiment, and share of voice to produce weekly performance reports.

Success Metrics (KPIs)

• Media Impact & Narrative Pull-Through:

  Measure the volume and quality of Tier-1 earned media coverage (broadcast, print, and digital) while tracking the consistency of key narratives and

  Share of Voice

  against competitors in core markets.

• Operational Excellence & Reputation Health:

  Evaluate the success of press events through attendance and interview completion rates, alongside monitoring the

  sentiment ratio

  and the team’s efficiency in issue containment and crisis mitigation.

What You’ll Need:

Experience:

Strategic Communication:

Media Savvy:

Market & Event Expertise:

Operational Resilience:

Crisis & Judgment:

Language & Tools: