Program Manager (new category) - Bangalore || Startup || upto 20LPA

The Program Manager will be responsible for key strategic projects identifying, developing, and

launching new product categories in manufacturing, while building a robust and scalable pan-

India supply ecosystem. The role involves close collaboration with Projects GTM team, external stakeholders: Manufacturers, Customers, Internal teams, and Industry experts to drive market-

relevant category expansion and strategic partnerships.

Key Responsibilities - New Category Development

- Identify high-potential product categories in Manufacturing looking at India’s Manufacturing landscape based on customer demand, industry trends, and business strategy.

- Perform Industry landscaping, identifying sub-categories, top manufacturers and build capability mapping

- Conduct detailed category diagnostics, define category roadmap, and drive go-to-market execution.

- Lead end-to-end category lifecycle from idea to commercialization, including feasibility validation, design support, and pilot planning.

- Collaborate with Industry Experts, Design Teams, Quality, and Marketing Teams to ensure a successful and scalable category launch

- Build and expand a pan-India network of suppliers, fabricators, and contract manufacturers aligned with new category requirements.

- Drive sourcing strategy, vendor selection, negotiation, and onboarding processes.

- Structure long-term strategic partnerships for consistent supply, quality assurance, and

innovation.

- Monitor supplier KPIs and conduct periodic reviews and audits to ensure performance,

compliance, and cost-effectiveness.

- Engage with industry experts, think tanks, associations, and consultants to gain deep market understanding and future category insights.

- Benchmark competitors, study global and domestic trends, and identify risks and opportunities within category landscapes.

- Stay current on regulations, standards, material availability, and cost structures influencing category dynamics.

Key Skills & Competencies

- Strong Communication Skills and capabilities

- High Ownership levels at work

- Market research and commercial acumen

- Excellent stakeholder communication management and execution discipline

Experience Required

B.E./B.Tech from a reputed Tier-1 Engineering College

Minimum experience of 2yrs in a high growth Startup

Ideally has an experience in engaging with external parties: Customers, vendors, partners, and industry experts across India