Program Manager

About us

Mosaic Wellness

Little Joys

Role: Program Manager - Little Joys

Ideal Candidate:

• <2 Years of D2C experience
• Strategy Enthusiastic

Role Summary:

In this role you will hold manage responsibilities with a multi-channel focus, you will be responsible for driving revenue growth and maximizing profitability across various platforms including

Facebook, Amazon, and leveraging influencer networks. You will lead the development and execution of advertising strategies, ensuring alignment with business objectives, and fostering consumer-centric approaches.

P&L Management:

• Own the growth for designated product lines across multiple channels.
• Develop and execute strategies to maximize revenue and profitability.
• Analyze financial performance metrics and make data-driven decisions to optimize outcomes.

Multi-channel Strategy:

• Lead the development of comprehensive multi-channel strategies encompassing Facebook, Amazon, and influencer networks.
• Identify growth opportunities and implement tactics to expand market presence and drive sales.
• Monitor channel performance and adapt strategies accordingly to meet business goals.

Advertising and Promotions:

• Create and oversee the implementation of advertising campaigns tailored to each channel, ensuring alignment with brand objectives and consumer preferences.
• Collaborate with internal teams and external partners to develop compelling ad creatives and messaging.
• Continuously optimize ad performance through A/B testing, audience segmentation, and other analytical techniques.

Consumer-Centric Approach:

• Maintain a deep understanding of consumer behavior, preferences, and trends across different channels.
• Champion a consumer-first mindset in all aspects of product development, marketing, and customer engagement.
• Use consumer insights to inform strategic decisions and enhance the overall customer experience.

Cross-Functional Collaboration:

• Collaborate closely with cross-functional teams including Marketing, Sales, Product
• Development, and Finance to align strategies and execution plans.
• Communicate effectively with stakeholders to provide updates on performance, challenges, and opportunities.

Continuous Improvement:

• Stay abreast of industry trends, competitor activities, and emerging technologies relevant to multi-channel marketing and e-commerce.
• Identify areas for process improvement and implement solutions to enhance efficiency and effectiveness.
• Demonstrate a relentless determination and willingness to experiment, iterate, and adapt strategies based on results.

What Makes You a Great Fit:

• Strong analytical skills with the ability to interpret data, draw insights, and make informed decisions.
• A consumer-first mindset with a deep understanding of consumer behavior and market dynamics.
• Ability to thrive in a fast-paced, dynamic environment and drive results with a sense of urgency.
• Demonstrated hustle, ownership mentality, and determination to overcome challenges and achieve goals.