Program Lead

As a Program Lead, you will have the full-spectrum responsibility of brand activation, stakeholder engagement, sales leadership, and program excellence. You will be the driving force behind a high-trust learning experience tailored for a senior, discerning audience. This role requires strategic thinking, operational ownership, and a flair for premium positioning. - Lead the go-to-market strategy for a flagship executive education offering - Craft the brand voice, messaging architecture, and positioning across platforms - Oversee development of high-end marketing assets including pitch decks, brochures, and digital content - Drive consultative sales to senior business leaders, CXOs, and high-impact professionals - Represent the program in corporate boardrooms, HR forums, and strategic partnerships - Build and manage high-quality lead pipelines through targeted outreach and referrals - Ensure seamless delivery across online and offline components such as residential immersions, live faculty sessions, and mentorship engagements - Liaise with academic institutions, guest faculty, coaches, and operations teams to uphold excellence - Serve as the primary relationship custodian for participants from enrollment through alumni engagement - Track sales, feedback, and engagement metrics to ensure impact, ROI, and continuous program evolution - Work cross-functionally with creative, academic, and leadership teams - Recruit and manage support teams as the program scales Qualifications: - MBA from a top-tier institution with 5-8 years of experience in executive education, consulting, premium brand management, or high-touch service industries - Strong storytelling, communication, and stakeholder management skills - High executive presence and maturity to engage a CXO audience - Entrepreneurial, self-driven, and comfortable owning a business vertical - Prior exposure to leadership programs, high-value clients, or institutional partnerships is a plus,