Product Marketing Specialist

• Date Opened 09/11/2025
• Job Type Full time
• Industry Fintech
• Work Experience 4-5 years
• City Gurgaon
• State/Province Haryana
• Country India
• Zip/Postal Code Udyog Vihar
  

• Own product messaging across channels for key investment solutions - mutual funds, SIPs, goal-based planning, bonds, AIFs, SIF, and more.
• Translate complex product features into simple, user-first communication across CRM, in-app journeys, landing pages, and onboarding flows.
• Collaborate closely with product managers, brand, CRM, and leadership to align messaging with business goals.
• Work on product launches and campaigns end-to-end, from positioning and user insight to execution and iteration & ensure consistency in tone, clarity, and value delivery across all marketing and product communication.
  

Requirements

• 4–7 years in a product marketing or financial services marketing role, ideally at an AMC, private banking channel of a bank, PMS, or wealth management companies catering to HNIs and UHNIs.
• Proven experience working with investment or wealth products.
• Ability to write independently, from headlines to user journeys and onboarding communication.
• Comfort working with cross-functional teams in fast-paced environments.
• Strong understanding of investor psychology
  

Preferred Qualifications

• Exposure to brand or creative strategy.
• Experience working on lifecycle marketing, onboarding, or funnel optimisation projects & familiarity with data-driven decision-making and experimentation frameworks.