Product Marketing Professional _ IP Division

Havells India Limited is looking for Product Marketing Professional _ IP Division to join our dynamic team and embark on a rewarding career journey.
A Product Marketing Professional plays a critical role in promoting and driving the success of a company's products or services. They are responsible for developing and executing strategic marketing plans, conducting market research, and creating compelling messaging and materials to effectively communicate product value to customers and stakeholders. Responsibilities : Market Research : Conduct market research to identify customer needs, market trends, and competitive landscapes. Gather insights on customer preferences, behavior, and pain points to inform product positioning and marketing strategies. Product Messaging and Positioning : Develop clear and compelling messaging that highlights the unique value proposition and key benefits of the product or service. Define and refine product positioning to differentiate it from competitors in the market. Marketing Strategy Development : Collaborate with cross - functional teams to develop and execute comprehensive marketing strategies and plans. Define target audience segments, channels, and tactics to reach and engage potential customers. Content Creation : Create persuasive and engaging marketing content, including product collateral, sales presentations, website copy, case studies, and customer success stories. Ensure consistent messaging and brand voice across all marketing materials. Product Launches : Plan and execute successful product launches by coordinating with various teams, including product management, sales, and marketing communications. Develop launch plans, messaging, and go - to - market strategies to generate awareness and drive product adoption.