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Product Marketing Manager

Product Marketing Manager

Yavar

2 - 7 years

9 - 13 Lacs

coimbatore

Posted:None| Platform:

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Skills Required

competitive analysis analytical market research business intelligence digital marketing analytics product marketing product positioning crm marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a creative and data-driven Product Marketing Manager to drive the go-to-

market strategy, positioning, and messaging of our AI platforms. This role is perfect for

someone with a passion for technology and a knack for storytelling, helping bridge the gap

between product development, sales, and customer success.

Key Responsibilities

Product Positioning & Messaging:

Develop clear and compelling product messaging that highlights the platforms value to enterprises.

Translate technical capabilities into business benefits for different target audiences.

Ensure consistency in brand and product messaging across all marketing channels.

Go-to-Market (GTM) Strategy:

Work with product and sales teams to define and execute GTM strategies for new product launches.

Identify target customer segments and tailor marketing initiatives accordingly.

Monitor and refine GTM approaches based on market trends and customer insights.

Content & Demand Generation:

Create engaging marketing content such as blog posts, case studies, whitepapers, sales collateral, and email campaigns.

Support demand generation efforts by crafting lead-nurturing campaigns, webinars, and industry reports.

Collaborate with design teams to develop visually appealing assets that enhance product storytelling.

Market Research & Competitive Analysis:

Conduct in-depth research on customer needs, industry trends, and competitor offerings.

Identify key differentiators to position the platforms as market leaders.

Gather customer feedback and insights to refine marketing strategies and product messaging.

Sales Enablement & Collaboration:

Develop sales decks, one-pagers, and battle cards to help the sales team communicate product value effectively.

Conduct internal training sessions to ensure cross-functional teams understand product positioning.

Work closely with product development based on market needs and customer feedback.

Qualifications & Skills

2+ years of experience in product marketing, B2B marketing, or technology marketing.

Experience working in AI, SaaS, or enterprise software industries is a plus.

Marketing & Technical Skills:

Strong understanding of product positioning, messaging, and go-to-market strategies.

Ability to translate complex technical concepts into compelling business value.

Experience with content creation, digital marketing, and demand generation strategies.

Familiarity with CRM tools, marketing automation platforms, and analytics tools.

Soft Skills & Mindset:

Excellent storytelling, communication, and presentation skills.

Highly creative and analytical, with a strategic approach to problem-solving.

Ability to work cross-functionally with sales, product, and design teams.

Self-motivated, detail-oriented, and able to thrive in a fast-paced environment.

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Product Marketing Manager