Product Marketing Manager

Wati

At Wati, we believe that every conversation matters, whether it&aposs engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

This is a hands-on Product Marketing role where youll be at the heart of how we bring our product to market. Youll work closely with product, sales, and growth teams to craft messaging, drive go-to-market plans, and launch features that resonate with users across global markets. From shaping positioning and creating compelling content to enabling sales and improving activation, youll play a key role in how Wati communicates value and drives adoption in a fast-paced, PLG-driven environment.

What you&aposll do:

• Market and Customer Analysis:

  Conduct ICP research & market analysis to inform product roadmap and GTM strategy to launch in different geographies like India, SEA, LATAM, US & more

• Product Launches:

  Develop plans for product launches and promotions. Define target markets and collaborate with sales and product teams to ensure strategy alignment.

• Product Positioning and Messaging:

  Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build product tours and guides tailored to varying ICPs by understanding their pain points and how Wati helps alleviate them. Keep messaging consistent across marketing channels.

• Sales Enablement:

  Make marketing materials like competitor pages, whitepapers, videos and presentations. Manage content for online campaigns like social media and email. Simplify technical ideas for marketing.

• Onboarding & activation:

  Identify opportunities to improve the onboarding process and increase product activation

• Data and Reporting:

  Maintain data sanity and report KPIs, leading and lagging metrics for internal and external stakeholders

Requirements

• At least 2+ years experience in B2B SaaS product marketing.
• Proven track record of executing successful product / feature launches - ideally in a PLG set up.
• Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral
• Key eye for good design and user experience
• Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing.
• Analytical mindset with the ability to leverage data and market insights to drive decision-making.
• Self-motivated and proactive with a strong sense of ownership and accountability.
• Passion for technology and staying up-to-date with industry trends.

Interview Process

1. HR Screening (30 mins)

   Initial conversation to understand your background and role fit

2. Assignment

   A short task to assess your product marketing skills

3. Two Interview Rounds

   Role-specific discussions with the team (elimination-based)

Note-

Only shortlisted candidates will be contacted for further discussion.