Product Marketing Manager

Location: Bangalore (Onsite)

Experience: 7+ years

Preferred Industry Experience: Enterprise Software, Industrial Technology, Artificial Intelligence (AI), Manufacturing, Energy (Conventional & Renewable), Aerospace & Defense, Supply Chain, Transportation, or Operational Technology (OT)

Avathon is seeking a hands-on Product Marketing Manager to help shape how our AI platform delivers value across industrial sectors. This role requires a balance of strategic thinking and tactical execution ideal for a self-starter who can translate complex technology into compelling customer value.

Youll work across product, sales, demand generation, and executive teams to define positioning, drive go-to-market plans, and influence pipeline and revenue growth. If you thrive in fast-paced, cross-functional environments and enjoy seeing your ideas drive real-world impact this is the opportunity for you.

• Own and evolve positioning and messaging for Avathon s Industrial AI platform and vertical applications (e.g., safety intelligence, predictive maintenance, energy optimization).


• Develop customer personas and buyer journeys across technical, operational, and executive decision-makers.


• Craft narratives that connect AI capabilities to business outcomes especially around operational efficiency, safety, compliance, and innovation.


• Drive go-to-market (GTM) strategy for product launches, major feature releases, and industry-specific campaigns in collaboration with product management and demand generation.


• Build and deliver sales enablement content such as battle cards, one-pagers, pitch decks, ROI calculators, and product demos.


• Lead voice of the customer (VoC) efforts including interviews, win/loss analysis, and case study development to guide strategy and roadmap.


• Conduct market and competitive research to inform positioning and maintain category leadership.


• Develop product marketing content for web, analyst briefings, thought leadership, and field marketing programs.


• Manage product launch playbooks from pre-launch preparation to post-launch analysis.

• 7+ years of product marketing experience in B2B enterprise software, preferably with AI, machine learning, or data platform products.


• Preferably an understanding of the AI/ML ecosystem and ability to translate technical innovation into market value.


• Demonstrated success owning product messaging, positioning, competitive intelligence, and GTM execution in fast-paced environments.


• Familiarity with both product-led growth (PLG) and enterprise sales models.


• Experience working cross-functionally with sales, product, and customer success to align messaging and drive adoption.


• Strong storytelling and writing skills with a portfolio of marketing assets or solution content.


• Preferably a background supporting solutions in regulated or mission-critical industries such as energy, aerospace, defense, or manufacturing is highly preferred.


• Proficiency with Salesforce, HubSpot, Powerpoint, Confluence, Figma, or related platforms is a plus.

At Avathon, you ll be at the forefront of industrial transformation helping some of the world s most essential industries unlock value from their data. We move with urgency, clarity, and purpose and we re looking for bold, hands-on marketers who thrive on results.

You ll have the opportunity to influence how industrial AI is understood, bought, and adopted and help define a new category in the process.