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Product Marketing Manager - SaaS/Enterprise Software

Product Marketing Manager - SaaS/Enterprise Software

4S Advisory

5 - 10 years

27 - 32 Lacs

hyderabad

Posted:None| Platform:

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Skills Required

product marketing customer acquisition email marketing gtm demand generation marketing analytics b2b sales crm management growth marketing content marketing conversion optimization product marketing manager market research

Work Mode

Work from Office

Job Type

Full Time

Job Description

What You'll Own
Multi-Channel Strategy: LinkedIn, Search, Retargeting, Video etc.,Persona-Specific Campaigns: Different messaging for each buyer typeConversion Optimization: Lead magnets/COI calculators, industry landing pages,nurture sequencesPerformance Turnaround: Weekly optimization, advanced attribution, pipeline trackingSuccess MetricsCPL Target: Under $160 across all channelsConversion Goals: 3%+ landing pages, 18%+ lead-to-SQLPipeline: 47 SQLs from 250 leads in a QuarterROI Improvement: From 20 cents to $2.55 per dollar spent

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Product Marketing Manager - SaaS/Enterprise Software